The modulation of transmembrane signaling by G protein-coupled receptors (GPCRs) constitutes the single most important therapeutic target in medicine. Drugs acting on GPCRs have traditionally been classified as agonists, partial agonists, or antagonists based on a two-state model of receptor function embodied in the ternary complex model. Over the past decade, however, many lines of investigation have shown that GPCR signaling exhibits greater diversity and "texture" than previously appreciated. Signal diversity arises from numerous factors, among which are the ability of receptors to adopt multiple "active" states with different effector-coupling profiles; the formation of receptor dimers that exhibit unique pharmacology, signaling, and trafficking; the dissociation of receptor "activation" from desensitization and internalization; and the discovery that non-G protein effectors mediate some aspects of GPCR signaling. At the same time, clustering of GPCRs with their downstream effectors in membrane microdomains and interactions between receptors and a plethora of multidomain scaffolding proteins and accessory/chaperone molecules confer signal preorganization, efficiency, and specificity. In this context, the concept of agonist-selective trafficking of receptor signaling, which recognizes that a bound ligand may select between a menu of active receptor conformations and induce only a subset of the possible response profile, presents the opportunity to develop drugs that change the quality as well as the quantity of efficacy. As a more comprehensive understanding of the complexity of GPCR signaling is developed, the rational design of ligands possessing increased specific efficacy and attenuated side effects may become the standard mode of drug development.The heptahelical G protein-coupled receptors (GPCRs) constitute the most diverse form of transmembrane signaling protein. An estimated 1% of the mammalian genome encodes GPCRs, and about 450 of the approximately 950 predicted human GPCRs are expected to be receptors for endogenous ligands (Takeda et al., 2002). GPCRs detect an extraordinarily diverse set of stimuli in the external environment, from photons of light and ions to small molecule neurotransmitters, peptides, glycoproteins, and phospholipids. In addition, nearly 40% of all current therapeutics target GPCRs (Brink et al., 2004).The mechanism by which GPCRs transduce extracellular messages into intracellular cellular responses was initially envisioned as a simple linear model in which agonist binding promotes transition of the receptor from an "off" to an "on" state capable of engaging heterotrimeric guanine nucleotidebinding (G) proteins, whose dissociated G␣ and G␥ subunits