Viewpoint: Strategic Insights and a Scoping Review of Telehealth Platforms and SWOT Analysis of Amazon's Clinical Endeavors

Abstract

The adoption of telehealth services has surged in the wake of the COVID-19 pandemic, revolutionizing traditional healthcare delivery models. Amazon Clinic's nationwide launch marks a significant milestone in this trend. We aim to offer a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Amazon Clinic and compare its features with leading virtual healthcare platforms. Amazon Clinic capitalizes on its vast consumer base, transparent pricing, and AI-driven intake for efficient healthcare. The competitive landscape features established healthcare providers and other telehealth platforms like CVS Minute Clinic and Teladoc, each with their unique strengths and services, creating challenges for Amazon Clinic. Strengths include easy access and a transparent pricing model, filling gaps especially for the uninsured and young adults. Weaknesses are the lack of pediatric care and potential fragmented doctor-patient relationships. Opportunities lie in democratizing healthcare and filling system gaps. Threats include navigating complex regulations and competition from well-established providers. Limitations like non-acceptance of insurance could impede broader adoption. The platform excels for minor ailments but is less suitable for complex conditions requiring sustained, personalized care. Future success depends on regulatory navigation and establishing partnerships to broaden its service offerings.