Video strategies used by tour operators

Hanefors, Monica; Larsson, Lena

doi:10.1016/0261-5177(93)90079-z

Cited by 14 publications

(8 citation statements)

References 10 publications

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“…In the tourism context, most such studies focus on brochures for destinations such as Australia (Edelheim, 2007;Jenkins, 2003); Dubai (Govers & Go, 2005); Ireland, Scotland, and Wales (Pritchard & Morgan, 1996); the United Kingdom (Dann, 1996); New Zealand (Ateljevic & Doorne, 2002); Jeju Island (Hunter, 2010) and Seoul (Hunter, 2012) in South Korea; Istanbul in Turkey (Özdemir, 2010); and general destinations (Dilley, 1986;Hunter, 2008). Other materials, such as guidebooks on Girona in Spain (Espelt & Benito, 2005), postcards of Malta (Markwick, 2001), postcards of Berlin (Milman, 2012), and tourism TV commercials (Hanefors & Larsson, 1993;Hanefors & Mossberg, 2002;Pan, 2011), have also been examined.…”

Section: Visual Analysis Of Photographic Content In Tourismmentioning

confidence: 97%

“…For instance, Pritchard and Morgan (1996) categorize brochure photographs of Ireland, Scotland, and Wales into the following groups: heritage, scenery and wildlife, activities, people, urban and rural life, consumption activities, and destination specific icons. Hanefors and Larsson (1993) analyze destination videos and group them into seven themes: sun and sea; scenery; shopping; food, drink, and entertainment; accommodation and transport; sport and health; and history. Dilley (1986) examines the national travel brochures of 21 countries and categorizes the photographs into four groups: landscape, culture, recreation, and services.…”

Section: Visual Analysis Of Photographic Content In Tourismmentioning

confidence: 99%

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A Visual Analysis of Destinations in Travel Magazines

Hsu¹,

Song²

2014

Journal of Travel & Tourism Marketing

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This study presents a visual analysis of photographs of six destinations (Hong Kong, Macau, Japan, South Korea, Vietnam, and Taiwan) published in Chinese travel magazines. The object and subject categories, size, and providers of the photographs are content analyzed. The three most popular object categories were Culture, history, and art; Leisure and recreation; and Physical environment. The dominant subject category was No people. Multiple Correspondence Analysis showed that the different destinations correlated with diverse object and subject categories. All six destinations were portrayed differently in terms of the source and size of the photographs. These findings can be utilized by destination marketing organizations (DMOs) to devise positioning and promotion activities for implementation in the Chinese market.

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Section: Visual Analysis Of Photographic Content In Tourismmentioning

confidence: 97%

Section: Visual Analysis Of Photographic Content In Tourismmentioning

confidence: 99%

A Visual Analysis of Destinations in Travel Magazines

Hsu¹,

Song²

2014

Journal of Travel & Tourism Marketing

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“…This is because the consumption of a travel product is always subjective even though it includes objective features such as booked flights and accommodation. Moreover, the consumption of tourist services involves social activities and can be challenged by interaction with other unpredictable individuals including hotel staff, guides, other tourists, and the local population—actors that sometimes have different interests and may try to dominate each other (Andrews, Roberts, & Selwyn, 2007; Hanefors & Larsson, 1993).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Creating the Tourist Product in the Opposition Between Self-Actualization and Collective Consumption

Lauring

2011

Journal of Hospitality & Tourism Research

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Being a popular way of traveling, charter tourism has received an often derogatory image. This may be related to dominating societal ideals promoting self-actualization and individual exploration. However, not much is known about the development of motivations and behaviors among charter tourists. By use of ethnographic fieldwork methodology, this exploratory study investigated a group of Danish charter tourists traveling to Gran Canaria. Results show that the charter tourists were active in navigating between central dichotomies posed by the consumption of a mass product in an individualized societal context, thereby shaping their experiences to form a desirable tourist product. Implications of these findings are discussed in detail.

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“…Também foram encontrados estudos recentes em artigos de Dann (1993), Chalfen (1979) e Hanefors & Larson (1993) que analisam a utilização de outros veículos de comunicação como brochuras, fotografias e vídeos na divulgação localidades turísticas.…”

Section: Inúmeras Indagações Despertaram O Interesse Pelas Relaçõesunclassified

“…O Marketing preocupa-se em analisar a imagem turística enquanto elemento importante no processo de escolha da destinação, mensurando a satisfação do turista e definindo o papel da imagem (Um, 1993) ou, mesmo, analisando sua influência no desenvolvimento turístico de localidades. Outros estudos analisam e avaliam a eficácia de alguns instrumentos, comumente utilizados na promoção e na divulgação da imagem turística, como catálogos, folhetos, vídeos, conforme aparecem nas pesquisas de Dann (1993); Chalfen (1979); Hanefors & Larson (1993); Schllüter (1998); Snepenger & Snepenger (1993) e Wicks & Schuett (1991).…”

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Divulgação de Imagens Turísticas - O Exemplo de Porto Seguro (Bahia)

Solha¹

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iv AGRADECIMENTOS À Profa. Dra. Olga Tulik, que tem acompanhado, incentivado e apoiado minha trajetória no universo da pesquisa. A orientação firme e competente, aliada à sensibilidade e à dedicação foi inestimável para que eu pudesse chegar a esse momento.Aos professores do curso de Turismo da ECA-USP, que sempre me recebem com carinho, deixando-me com a acolhedora sensação de "estar em casa".Às Profas. Dras. Mírian Rejowski e Doris Ruschmann pelo apoio constante e pelas inúmeras oportunidades.Às amigas Viviane Domingues e Sandra Akemi Sakai, sempre tão prestativas, e em especial, para as "amigas do peito" Debora Cordeiro Braga e Gleice Regina Guerra, companheiras em todos os momentos.Ao pessoal do CRP e da seção de pós-graduação pelo apoio na solução dos problemas burocráticos.`A Renata e Beatriz, alunas do curso de Turismo da ECA-USP, pelo auxílio na coleta de dados.Aos editores dos jornais e das revistas, aos gerentes das operadoras turísticas, ao Secretário de Turismo de Porto Seguro, e ao presidente da ABIH-Porto Seguro pela solicitude e colaboração.Ao CNPq, pelo apoio, representado por uma bolsa de estudo, sempre tão bem-vinda. À Irene Tulik pela revisão do texto, pela leitura crítica e interessada.

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Video strategies used by tour operators

Cited by 14 publications

References 10 publications

A Visual Analysis of Destinations in Travel Magazines

A Visual Analysis of Destinations in Travel Magazines

Creating the Tourist Product in the Opposition Between Self-Actualization and Collective Consumption

Divulgação de Imagens Turísticas - O Exemplo de Porto Seguro (Bahia)

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