The search for rare events is an important topic on the agenda of the astro-particle physics community. Finding neutrinoless double-beta decay and the detection of weakly interacting massive particles (WIMP) possibliy constituting the galactic Dark Matter requires the capability of discriminating between rare interactions with nuclei and radioactive backgrounds with electrons. Research and development are underway for the implementation of new instrumentation in low-background particle physics experiments. Event-by-event discrimination through measuring a combination of phonon and scintillation response from cryogenic phonon-scintillation detectors (CPSD) is considered to be a particularly promising technique for this purpose because of its ability to achieve active background rejection for a range of different materials [1]. These detectors are likely to play an important role in experiments searching for rare events, such as interactions with WIMPs [2], double beta decay [3] and radioactive decay of very long-living isotopes [4].There is strong interest in additional materials capable of meeting the stringent requirements of low-temperature and low-background experiments. A high light yield at low temperatures is a key criterion for CPSDs and tungstates are an obvious scintillator choice [1,2,4]. Interest is now turning to materials in the molybdate family. As for the optical properties, to the best of our knowledge only UVexcited luminescence and reflectivity of CaMoO 4 have been studied [5,6]. Therefore investigation of low-temperature luminescence properties of these materials is an important task.We carried out a series of optical measurements of three crystals, MgMoO 4 CaMoO 4 and CdMoO 4 . In this paper we present the results of measurements on reflection, luminescence and luminescence excitation spectra of the crystals, made over a wide temperature range (8 -295 K), using monochromatic VUV synchrotron radiation in the energy range 4 -25 eV.Single crystals have been grown by the Czochralski technique. The sample of MgMoO 4 was cleaved from a larger ingot, while CaMoO 4 and CdMoO 4 were polished to the optical quality. The absorption edges of the crystals at 300 K are estimated to be 3.8, 3.7 and 3.25 eV respectively.The luminescence characterisation of the crystals was carried out using the spectroscopic instrumentation of the SUPERLUMI station at HASYLAB. The 2-m primary vacuum monochromator equipped with an Al-coated gratReflection, emission and luminescence spectra of Czochralski grown molybdate crystals, i.e. MgMoO 4 , CaMoO 4 and CdMoO 4 have been investigated over a 8-295 K temperature range using VUV synchrotron radiation. Preliminary interpretation of the spectroscopic properties has been carried out on the basis of present knowledge of the electronic structure and emission properties of these materials. The results of this study support the conclusion that molybdate crystals have good prospect for application in the search for rare events as cryogenic phonon-scintillation detectors.