Vertical Co-operation in Creative Micro-Enterprises: A Case Study of Textile Crafts of Matiari District, Pakistan

Shafi, Mohsin; Yang, Yaling; Khan, Zobi; Yu, Aixian

doi:10.3390/su11030920

Cited by 24 publications

(42 citation statements)

References 72 publications

(158 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Cooperation is one of the critical strategies that MSMEs must consider to offset the negative impact of COVID-19 outbreak on their businesses ( Shafi, 2020 ; Shafi, Sarker, & Junrong, 2019 ; Shafi, Yang, et al, 2019 ; Yang & Shafi, 2019 ). Notably, these firms can consider loaning their employees to other firms in need of labor force to avoid layoffs and job losses ( Gardner, 2005 ).…”

Section: Recommendations/suggestions For Policymakers and Practitionementioning

confidence: 99%

“…Further, learning from prior experiences is very important to build resiliency. Social capital or network ties can also help firms to access scarce resources and improve the efficiency of information diffusion ( Adler & Kwon, 2002 ; Burt, 1992 ; Prasad et al, 2015 ; Shafi, 2020 ; Shafi, Sarker, & Junrong, 2019 ; Shafi, Yang, et al, 2019 ; Yang & Shafi, 2019 ).…”

Section: Recommendations/suggestions For Policymakers and Practitionementioning

confidence: 99%

See 1 more Smart Citation

Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan

Shafi

Liu

Ren

2020

Research in Globalization

Self Cite

544

462

View full text Add to dashboard Cite

The outbreak of coronavirus disease (COVID-19) has severely affected the global and Pakistani economy. Major victims of the COVID-19 outbreak are micro, small, and medium-sized enterprises (MSMEs). This article aims to assess the impact of COVID-19 outbreak on these businesses and provide policy recommendations to help MSMEs in reducing business losses and survive through the crisis. We adopted an exploratory methodology with comprehensively reviewing the available literature, including policy documents, research papers, and reports in the relevant field. Further, to add empirical evidence, we collected data from 184 Pakistani MSMEs by administering an online questionnaire. The data were analyzed through descriptive statistics. The results indicate that most of the participating enterprises have been severely affected and they are facing several issues such as financial, supply chain disruption, decrease in demand, reduction in sales and profit, among others. Besides, over 83% of enterprises were neither prepared nor have any plan to handle such a situation. Further, more than two-thirds of participating enterprises reported that they could not survive if the lockdown lasts more than two months. The findings of our study are consistent with previous studies. Based on the results of the research, different policy recommendations were proposed to ease the adverse effects of the outbreak on MSMEs. Although our suggested policy recommendations may not be sufficient to help MSMEs go through the ongoing crisis, these measures will help them weather the storm.

show abstract

Section: Recommendations/suggestions For Policymakers and Practitionementioning

confidence: 99%

Section: Recommendations/suggestions For Policymakers and Practitionementioning

confidence: 99%

Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan

Shafi

Liu

Ren

2020

Research in Globalization

Self Cite

544

462

View full text Add to dashboard Cite

show abstract

“…SNSs can be recreational (Facebook), job-oriented (LinkedIn), or for posting statements (Twitter). These SNSs are a source of a huge amount of information, which is the central attraction of many third-party users such as organizations that want to promote their products or businesses [11,12], Governments that want to observe and control the flow of information and, very recently, HR professionals who want to recruit and select potential candidates as well as check their backgrounds.…”

Section: Social Networking Sites and Social Networking Informationmentioning

confidence: 99%

Social Networking Information and Pre-Employment Background Checks: The Mediating Role of Sustainable Organizational Reputation

et al. 2020

View full text Add to dashboard Cite

This study was aimed at identifying the role of social networking information (SNI) on pre-employment background checks (PBCs) of job applicants involving a single mediating variable, sustainable organizational reputation (SOR). In addition to that, we conducted a multi-group analysis to examine whether the direct and mediating effects were stronger in terms of gender difference. For investigation, a structured questionnaire was utilized to collect data from 1138 respondents working as hiring professionals in Bangladesh applying purposive sampling. Finally, 798 valid samples were considered. Structural equation modeling was applied using AMOS 24 to test the hypothesized relationships. The results indicated that SNI is positively and significantly related to PBCs. Additionally, it was revealed that SOR can partially mediate the direct relationship between SNI and PBCs. Furthermore, the study did not reveal any noteworthy gender differences influencing these relationships. The paper is expected to assist academicians involved in investigating pre-selection background checks and hiring professionals looking for further academic references to formulate a proper social media background policy.

show abstract

“…The construct validity of the key variables in this study is examined using CFA. To evaluate the CFA, we followed the guidelines of Chau [70,71]. The results of CFA for SMMAs, Brand Equity (BE), and Customers' Response (CR) is within the threshold limit [70].…”

Section: Reliability and Construct Validitymentioning

confidence: 99%

Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis

et al. 2019

View full text Add to dashboard Cite

This study analyzes the influence of apparel/clothing brand social media marketing activities (SMMAs) on brand equity and customer response in Pakistan. First, the current SMMAs are examined; then, we propose new attributes, i.e., fundamental social media marketing activities (FSMMAs) and sophisticated social media marketing activities (SSMMAs) such as interactions, sharing, and trendiness. Second, the influence of innovative components, i.e., FSMMAs and SSMMAs, are analyzed regarding brand equity and customer response toward apparel brands. A survey was conducted with a total of 406 Pakistani customers who used apparel brands, and the collected data were analyzed through confirmatory factor analysis (CFA) and Hayes PROCESS macro in SPSS. From the empirical results, we concluded that apparel brand equity (i.e., brand awareness, brand image) significantly mediates the relationship between FSMMAs and customer response (price premium willingness, customer loyalty). Moreover, it is also determined that SSMMAs moderate the indirect association of FSMMAs and customer response via brand equity.

show abstract

Vertical Co-operation in Creative Micro-Enterprises: A Case Study of Textile Crafts of Matiari District, Pakistan

Cited by 24 publications

References 72 publications

Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan

Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan

Social Networking Information and Pre-Employment Background Checks: The Mediating Role of Sustainable Organizational Reputation

Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis

Contact Info

Product

Resources

About