2021
DOI: 10.1108/imr-03-2020-0040
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Verifying rigor: analyzing qualitative research in international marketing

Abstract: PurposeThere has been a growing call regarding broad criteria for assessing qualitative methods' reliability and validity in international marketing (IM) research. In response, this study synthesizes the past literature to present an overarching, yet adaptable, trustworthiness verification framework for assessing the rigor of various qualitative methods used in IM.Design/methodology/approachThe paper draws on qualitative research from various disciplines. It uses content analysis to examine how trustworthiness… Show more

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Cited by 20 publications
(10 citation statements)
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References 46 publications
(130 reference statements)
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“…They enable instant information to be obtained by those affected by change. This real time accounts are more personal and enables direct interaction with the person that is harder to do via other sources ( Singh, Benmamoun, Meyr, & Arikan, 2021 ). This encourages interpretations to be made about how the phenomenon under investigation is affecting those involved ( Sandelowski, 2000 ).…”
Section: Methodsmentioning
confidence: 99%
“…They enable instant information to be obtained by those affected by change. This real time accounts are more personal and enables direct interaction with the person that is harder to do via other sources ( Singh, Benmamoun, Meyr, & Arikan, 2021 ). This encourages interpretations to be made about how the phenomenon under investigation is affecting those involved ( Sandelowski, 2000 ).…”
Section: Methodsmentioning
confidence: 99%
“…To systematically classify and evaluate CHRVs, we adopted a content analysis methodology, which involves systematically coding and categorizing information units (Krippendorff, 2004). We coded CHRVs published in media outlets utilizing a coding scheme from the HR framework developed in the preceding section to identify, categorize and compile CHRV data (Singh et al, 2021). Further, content analysis of textual data has been widely used in organizational research and is favored for topics difficult to study with traditional methods (Duriau et al, 2007).…”
Section: Methodsmentioning
confidence: 99%
“…The secondary data contextualized the interpretation of the interview data due to the ongoing nature of the sport entrepreneurship. It also provided an external check that complemented the data analysis that is required in international business research (Singh, Benmamoun, Meyr, & Arikan, 2021). The names of the respondents have been changed because of privacy and confidentiality reasons (Marschan-Piekkari & Welch, 2004).…”
Section: Methodsmentioning
confidence: 99%