Verbraucherwissenschaften 2017
DOI: 10.1007/978-3-658-10926-4_19
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Verhaltensbasierte Regulierung (Nudging)

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Cited by 14 publications
(3 citation statements)
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“…Those who do not abide by this social contract run the risk of being socially sanctioned or ostracized [ 115 , 116 ] while those who comply with it are socially rewarded. The underlying assumption seems to be that the willingness for cooperation is more persistent, if non-cooperative behavior can be punished [ 117 ]. The MINDSPACE principle "Norms" used observational learning via social media for the creation of new norms in the own social group (e.g., by watching others in the own social network, avoiding social gatherings, or engaging in hand hygiene) [ 40 ].…”
Section: Reviewmentioning
confidence: 99%
“…Those who do not abide by this social contract run the risk of being socially sanctioned or ostracized [ 115 , 116 ] while those who comply with it are socially rewarded. The underlying assumption seems to be that the willingness for cooperation is more persistent, if non-cooperative behavior can be punished [ 117 ]. The MINDSPACE principle "Norms" used observational learning via social media for the creation of new norms in the own social group (e.g., by watching others in the own social network, avoiding social gatherings, or engaging in hand hygiene) [ 40 ].…”
Section: Reviewmentioning
confidence: 99%
“…Basierend auf den Theorien und empirischen Arbeiten der Verhaltensökonomik wurde das Konzept der Behavioural Public Policy (Oliver 2017;Shafir 2013;Thaler & Sunstein 2003) entwickelt, welches im deutschen Sprachraum meist als "Verhaltensbasierte Regulierung" (Reisch & Oehler 2009;Reisch & Sandrini 2015;Sunstein & Reisch 2016a) oder auch schlicht "Verhaltenspolitik" (Strassheim 2017) bezeichnet wird.…”
Section: Enaviunclassified
“…So genannte "Zwei-Prozesstheorien" schlagen verschiedene Modelle der Entscheidungsfindung vor, in welchen Entscheidungen in zwei unterschiedlichen idealtypischen mentalen Systemen stattfinden Bisher wurden in der ökologischen Verbraucherpolitik überwiegend Instrumente wie Informationen oder Bildung eingesetzt, die vor allem auf System 2 wirken (Reisch & Sandrini 2015). Menschen werden aber, so der Stand der Verhaltensökonomik, in vielen alltäglichen Kauf-, Investitions-und Verhaltensentscheidungssituationen mindestens ebenso durch System 1 gelenkt (Kahneman 2011;Kenning et al 2014).…”
Section: Abbildung 1 Verhaltenstendenzenunclassified