1974
DOI: 10.2466/pms.1974.38.1.177
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Verbal Transformations of “Stabilized” Taboo and Neutral Words

Abstract: To test the “arousal” hypothesis that physiological and/or psychological “arousal” maintains the perception of an auditory stimulus, a number of taboo and neutral words were repeated orally for 14 male and 14 female college students. Neutral words gave rise to more verbal transformation than taboo words.

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Cited by 9 publications
(7 citation statements)
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“…Indeed , Calef et al (1974), Evans and Kitson (1967), and Warren (1968) obtained results supportive of an "arousal" theory. More specifically, Warren (1968) found verbal transformation (VT) frequency to decrease with phonetic complexity; Evans and Kitson (1967) observed more familiar words to elicit more VTs than less familiar words; and Calef et al (1974) found more VTs from neutral than taboo words. Thus, it seems that words that elicit more "arousal" maintain the subject's attention longer and yield relatively fewer transformations (e.g., words with less familiarity, more phonetic complexity, and less social acceptability) .…”
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confidence: 60%
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“…Indeed , Calef et al (1974), Evans and Kitson (1967), and Warren (1968) obtained results supportive of an "arousal" theory. More specifically, Warren (1968) found verbal transformation (VT) frequency to decrease with phonetic complexity; Evans and Kitson (1967) observed more familiar words to elicit more VTs than less familiar words; and Calef et al (1974) found more VTs from neutral than taboo words. Thus, it seems that words that elicit more "arousal" maintain the subject's attention longer and yield relatively fewer transformations (e.g., words with less familiarity, more phonetic complexity, and less social acceptability) .…”
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confidence: 60%
“…These transformations have ranged from perceptions of words that rhyme with the actual stimulus to more extreme phonetic distortions such as synonyms or antonyms (Calef, Calef, Kesecker , & Burwell, 1974).…”
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confidence: 99%
“…Theoretically, VTs may occur because of a decrease in psychological and/or physiological "arousal" during word repetition. For example, Calef, Calef, Kesecker, and Burwell (1974), Evans and Kitson (1967), and Warren (1968) obtained results confirming the "arousal" notion by observing that phonetically complex words, less familiar words, and taboo words produced fewer VTs than did phonetically simple words, familiar words, and neutral words, respectively . In addition, Warren (1961Warren ( , 1962 found that young adults (ages 18-25) reported more VTs than did elderly adults (ages 62-86) and nursery school children (age 5).…”
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confidence: 85%
“…Also, more " arousing" stimuli produced fewer verbal transformations than did "nonarousing" stimuli. For example, neutral words resulted in more VTs than did taboo words (Calef et al, 1974), familiar words resulted in more VTs than did less familiar words (Evans & Kitson, 1967), and increasing word complexity resulted in fewer VTs (Warren, 1968) .…”
mentioning
confidence: 99%
“…The transformations have ranged from perceptions of words that rhyme with the actual stimulus to more extreme phonetic distortions such as synonyms or antonyms (Calef, Calef, Kesecker, & Burwell, 1974).…”
mentioning
confidence: 99%