Verbal and Visual Signs of the Greenpeace Advertisements

Abstract

This study entitled “Verbal and Visual Sign of the Greenpeace Advertisement” is intended to identify the verbal and visual sign presented in Greenpeace advertisement, to find out the messages conveyed in Greenpeace advertisement, and to analyze the relations between verbal and visual signs in Greenpeace advertisement. The data in this study were taken from three Greenpeace advertisements inadso ftheworld.com. This study was using documenting method to collect the data and qualitative method to analyze the data. The data were analyzed based on the theory proposed by Barthes as cited in MacEachren (1995), in the two systems of signification which formulates that a sign is a system consisting of expression (E) which relates (relation –R-) to the content (C), the theory proposed by Leech (1972) which focuses on the standard component of press advertisement, and the theory proposed by Halliday and Hassan (1985) in the three features of context of situation. The result of analysis shows that the verbal signs appear as the texts, words, or sentences in the advertisement. On the other hand, visual signs appear as a picture on the advertisement for the message conveyed can be seen from the denotative and connotative meaning of the advertisements. Therefore, verbal and visual advertisements support one another in presenting the message of the advertisement itself.

Uncovering Implied Messages in Burger King Advertisement: A Semiotic Analysis

“…Comparing this study from the previous study by Kartika et al (2017) which discussed about verbal and visual signs on airlines advertisements, the difference that can be noted is that the previous study was focusing only on analyzing verbal and visual signs, while this study also contains the analysis of color signs. The result of the previous and this study was similar, because in both studies the combination of the video and narration matched perfectly to deliver the meaning behind the advertisement.…”

“…Three previous studies discussed signs from an advertisement. The studies were conducted by Fizziela (2015), Kartika et al (2017), andKomala (2013). These studies found verbal and visual signs within the advertisements which the objectives not only aim to attract the consumers but also have hidden meaning within every sign.…”

Analytical perspective on the interest of Slovak consumers in certified ecological products

“…The public perceives Greenpeace through various non-violent protests that serve as a warning of environmental damage. In addition, they carry out various scientific analyses, comment on laws, cooperate with various institutions, and provide information to the public (Greenpeace, 2022;Hartadi Jaya Nugraha et al, 2019). Another important organisation is the Friends of the Earth.…”

The Referential Function Used in L’oreal Paris Advertisements

“…Advertisements are designed and displayed as attractively as possible without losing the important message contained in the advertisement (Putri, 2020). Good Advertiemsent takes into account the use of verbal and non verbal sign, applicants understand the meaning of letters advertisers send (Hartadi Jaya Nugraha et al, 2019). There were five studies that analyzed language functions using different sources were found.…”