Vente en primeur et investissement : une étude sur les grands crus de Bordeaux

Ali, Héla Hadj; Nauges, Celine

doi:10.3917/ecop.159.0093

Cited by 6 publications

(5 citation statements)

References 4 publications

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“…Bordeaux wines, especially the five first growths, compose the portfolios. These exceptional wines have average annual returns of 4.25% over the period -1999(Ali & Nauges, 2003), 8.7% over the period 1988-2000(Bentzen et al, 2002, and 4.1% over a very long period 1900-2012 (Dimson et al, 2015). Tolhurst (2022) is the first to analyze the Bordeaux right bank and finds returns of 6.78% in real terms for 1938-2017.…”

Section: Wine Returnsmentioning

confidence: 99%

Wine prices in economics: A bibliometric analysis

Le Fur,

Thelisson,

Guyottot

2023

Strategic Change

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This article presents a literature review and a bibliometric analysis of academic research on wine prices in economics. The study comprises a review of 180 articles published in journals between 1992 and 2022. Bibliometric and science mapping methods apply indicators identifying the most prominent journals, authors, countries, institutions, topics, most published and cited articles, co‐authorship, bibliographic coupling, cited references, and keywords. This approach highlights the importance of four clusters in the literature: determinants of the wine prices, demand and consumption of wine, fine wine as an alternative investment, and quality and brand reputation of Bordeaux wines. This study shows many areas for further research within and outside these clusters.

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Section: Wine Returnsmentioning

confidence: 99%

Wine prices in economics: A bibliometric analysis

Le Fur,

Thelisson,

Guyottot

2023

Strategic Change

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“…This type of sale allowed producers to gain "cash-in-hand" before their wine was bottled. At the same time, it enabled buyers to acquire potentially rare wines at possible bargain prices, hence attracting more and more financial speculation (Hadj Ali & Nauges, 2003).…”

Section: Organization Of the Wine Sector In Bordeauxmentioning

confidence: 99%

Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Château Luchey-Halde

Ugaglia

Ouvrard

2021

Wine Business Journal

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Pierre Darriet, the director of operations of Château Luchey-Halde, a wine producer located in Bordeaux, France, wanted to create a recognized brand in the world of great wines. He wondered how to best tell the Château Luchey-Halde story to achieve this distinction. While Pierre regarded innovation and sustainability as the keys to making a quality wine, he knew that French distributors and consumers considered tradition as a wine's most important attribute. Could a new positioning strategy that blended tradition, innovation, and environmental stewardship help to improve sales? Could Château Luchey-Halde's business model accommodate both tradition and innovation in order to differentiate its brands and create lifetime customer value in a crowded marketplace for wine?In France, these regulations were administered by a governmental institution, INAO (Institut National des Appellations d'Origine) which was created in 1936. Moreover, Bordeaux is the largest AOC appellation of France.

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“…At the same time, it enabled buyers to acquire potentially rare wines at possible bargain prices, hence attracting more and more financial speculation. 2 Three ranking systems were used for red wines produced in Bordeaux:…”

Section: Exhibit 1 Bordeaux Market ("La Place De Bordeaux")mentioning

confidence: 99%

Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Château Luchey-Halde

Ugaglia

Ouvrard

2020

Wine Business Journal

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n the spring of 2019, Pierre Darriet, the director of operations of Château Luchey-Halde, was making his rounds through the vineyards. Château Luchey-Halde was a wine producer in Bordeaux, France. As Pierre admired the delicate leaves of the fine Cabernet Sauvignon just coming into bud, he reflected on the attributes that had made Château Luchey-Halde unique. Pierre regarded innovation as the key to improving the quality of a wine. However, a question kept nagging at him: how can a producer garner attention for being innovative and sustainable in the French wine sector when a wine's tradition was considered by that country's distributors and consumers to be its most respected attribute? Pierre reflected: The two are not incompatible...We can be innovative while communicating on tradition...It is important to innovate in the wine sector, as in any sector of activity. This makes it possible to differentiate oneself from one's competitors. Today, to be successful, you have to have something distinctive that competitors do not have. 1 The authors wish to acknowledge the efforts of Olivier Lavialle and Pierre Darriet in sharing information and in allowing us to publish this case study starting from the story of Château Luchey-Halde.

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Vente en primeur et investissement : une étude sur les grands crus de Bordeaux

Cited by 6 publications

References 4 publications

Wine prices in economics: A bibliometric analysis

Wine prices in economics: A bibliometric analysis

Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Château Luchey-Halde

Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Château Luchey-Halde

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