SUMMARY1. Ouabain-sensitive 80Rb+ uptake in slices of lactating rabbit mammary gland significantly increased after 20 min or 1 hr of incubation with ovine prolactin (NIH-P-S12; 1 ,ug/ml.).2. Total K+ content of the tissue significantly increased at 20 min of incubation with prolactin.3. Neither vasopressin nor oxytocin, at concentrations of 2, 20 or 40 #i.u./ml., had a significant effect on ouabain-sensitive 86Rb+ uptake or total K+ of the tissue after 30 min or 1 hr of incubation.4. Tissue slices incubated in cycloheximide at 10 ,ug/ml. for up to 260 min showed a reduction in ouabain-sensitive 86Rb+ uptake and total K+ content, with half-lives of 115 and 63 min, respectively. 5. No consistent in vitro effect of prolactin on (Na+ +K+) -activated ATPase activity in homogenates, crude microsomal fractions or Nal-activated membrane fractions from lactating rabbit mammary gland was found.6. After 3 hr of incubation of tissue slices in the presence or absence of prolactin (5 ,sg/ml.), no significant differences in the number of [G_-3H]ouabain molecules bound per cell (5'2 x 104 and 6-2 x 104, respectively) or in the dissociation constant (KD) for ouabain binding (5 4 x 10-7 M and 5.9 X 10-7 M, respectively) were observed. 7. Incubation of the tissue with cycloheximide (10 jug/ml.) for 1-6 hr caused an exponential decrease in [G-3H]ouabain binding with a half-life of 3 hr.8. It is concluded that prolactin stimulates the activity ofthe (Na+ + K+)-activated ATPase in slices of lactating rabbit mammary gland within one hour but over this period does not affect the number of ouabain-binding sites, which are apparently turned over with a half-life of 1-3 hr.