Varieties of capitalism and the base of pyramid population segment in affluent economies: Discussion on entrepreneurship financing and skills development

Arslan, Ahmad; Ruman, Asif; Hurmelinna‐Laukkanen, Pia; Ali, Tahir

doi:10.4324/9780429423512-4-8

Cited by 2 publications

(2 citation statements)

References 35 publications

(48 reference statements)

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“…Earlier studies offer significant evidence regarding the problems of unemployment and societal seclusion in the immigrant (foreign origin) population segment in these relatively affluent economies (e.g. Andersen, 2019;Arslan et al, 2021). Scholars have further highlighted how entrepreneurship is one of the most useful emancipatory strategies for immigrants to overcome unemployment and labor market integration difficulties in affluent Western economies (e.g.…”

Section: The Role Of Marketing Agilitymentioning

confidence: 99%

“…Immigrant entrepreneurship as a research area has risen to prominence in recent years, where its dynamics in the affluent Western economies and networks in which immigrant entrepreneurs are embedded have been a predominant focus (Aliaga-Isla and Rialp, 2013;Munkejord, 2017;Jayanti and Raghunath, 2018;Dabi c et al, 2020;Dagnelie et al, 2019;Arslan et al, 2021). This increased interest in immigrant entrepreneurship in academic and policy discourses is linked to the recognition that entrepreneurship is an important (and in some cases practically the only) economic opportunity for immigrants (Haq, 2015;R€ auchle and Schmiz, 2019;Zapata-Barrero and Rezaei, 2020;Duan et al, 2021), which links to the larger debate on integration (Hjerm, 2004;Aliaga-Isla and Rialp, 2013;Dagnelie et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

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The role of marketing agility and risk propensity in resilience and survival of eastern European immigrant entrepreneurs in Denmark

Gölgeci

Arslan²,

Kentosová³

et al. 2023

IJEBR

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PurposeWhile extant research has increasingly examined minority entrepreneurs, less attention has been paid to Eastern European immigrant entrepreneurs and the role that marketing agility and risk propensity play in their resilience and survival in Nordic countries. This paper aims to highlight the importance of these factors for Eastern European immigrant entrepreneurs in the developed Nordic economy of Denmark.Design/methodology/approachThis paper adopts the dynamic capabilities view as a theoretical framework and uses a qualitative research approach with interviews as the main data collection method. The empirical sample comprises 12 entrepreneurs originating from Hungary, Slovakia, Latvia, Lithuania and Romania, who operate in Denmark.FindingsThe findings show that contrary to prior studies that have highlighted a reliance among the migrant entrepreneurial community on ethnic networks as their dominant target market, Eastern European immigrant entrepreneurs located in Denmark, in contrast, focused on attracting Danish consumers as their target market audience. Leveraging multiple networks was therefore found to be critical to the survival of these immigrant ventures. Additionally, the entrepreneurs' marketing agility, underpinned by their optimistic approach, growth ambitions and passion for entrepreneurship, was found to play a pivotal role in their survival. Finally, despite the stable institutional environment in Denmark and the ease of doing business (both of which are influential factors in shaping the risk propensity and risk perception of entrepreneurs), the authors found immigrant entrepreneurs' risk propensity to be rather low, which was contrary to the expectations.Originality/valueThe current paper is one of the first studies that explicitly analyzes the roles of marketing agility and risk propensity in the resilience and survival of the ventures of relatively skilled immigrant entrepreneurs from Eastern Europe in a developed Nordic economy (Denmark). The paper's findings also challenge the notion associated with immigrant entrepreneurial ventures being primarily focused on ethnic customers or enclaves. The paper also specifies the peculiarities of marketing agility in immigrant entrepreneurial contexts and solidifies the importance of diverse networks in immigrant business survival and development.

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Section: The Role Of Marketing Agilitymentioning

confidence: 99%