In order to find conditions for biologically plausible, cognitive selforganisation, an adequate representation of the final stage of this process is crucial. The implications of this assumption are analysed for the area of visual-word processing, in particular for positionspecific top-down processes from a word -to a letter representation. These processes pose a problem to reviewed models of word reading and computational models in general. A solution in the form of a conceptual network is proposed. In this general model for cognitive brain processes, neural binding of identity and location and of identity and position play a fundamental role: temporary connections emerge during word recognition and are reactivated later, when a letter at given position has to be identified. It is shown how modules active in word recognition are "re-used" in letter identification. In simulations, the role of a critical threshold of cell-assemblies is shown and the selective propagation of activation loops at task-dependent time scales. Requirements for prospective studies on cognitive self-organisation and relations with new empirical work on visual-word processing are discussed.
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