“…Healthcare markets are no longer exclusively a concern and academic interest for health economics, but regain more and more interest from sociology, organizational studies, anthropology, science and technology studies, etc. (Dussauge et al, 2015;Mol, 2002;Moreira, 2013;Roscoe, 2013;Sjögren & Helgesson, 2007b;Zuiderent-Jerak, 2009;Zuiderent-Jerak et al, 2010). The effect is however that 'the' debate is highly heterogeneous, and it would be hasty to proclaim a conflation of the interests of academic analysts, media, and other commentators.…”