“…Many authors have examined the effects of price policies on the production of non-traded outputs (Randall, 2002, Peterson et al, 2002, Romstad, 2004a, the implications of joint production of traded and non-traded outputs (Paarlberg et al, 2002, Havlik et al, 2005 and the possibilities of valuing agriculture's externalities (Boody et al, 2005). The valuation of multifunctional aspects of agriculture, on continent scale, has been highlighted by Randall (2002). Stated preference techniques, such as Contingent Valuation (CV) and Choice Experiments (CE), have been employed in order to attach monetary values to non-traded outputs of agriculture (Yrjola andKola, 2004, Kallas et al, 2007).…”