Values, valences, and choice: The influences of values on the perceived attractiveness and choice of alternatives.

Abstract

Hypotheses about relations between values, valences, and choice were tested in a study in which 239 university students completed the Schwartz Value Survey (S. H. Schwartz, 1992) and then responded to 10 hypothetical scenarios, each of which presented them with 2 alternative courses of action assumed to prime different value types from the Schwartz circular structure. For each scenario, participants rated the attractiveness or valence of each alternative and then indicated which one they would choose. Results showed that, as predicted, valences were related to value types, and choice of alternative was a function of both value types and valences. The pattern of relations was consistent with the assumption that values may induce valences on potential actions and outcomes and that value types may be organized into 2 bipolar dimensions, one of which contrasts openness to change with conservation and the other of which contrasts self-enhancement with self-transcendence.

Personal values, social capital, and higher education student career decidedness: a new ‘protean’-informed model

“…It is widely recognized that personal values have the power to influence attitudinal based cognitions, which in turn, have effects on individual career decision-making and behavior (Feather 1995). Personal values are thus a useful starting point for investigating the selfregulatory cognitive mechanisms through which HE student career decision-making commitments are made and intended personal goals realized (Bilsky and Schwartz 1994;Watchravesringkan et al 2013).…”

Personal values and entrepreneurial intention: an empirical study

“…In this sense, Feather (1995) argues that people's values induce valences on possible actions. That is, actions become more attractive, more valued subjectively, to the extent that they promote attainment of valued goals.…”

Attitudes, values, and socio‐demographic characteristics that predict acceptance of genetic engineering and applications of new technology in Australia

“…Mean item scores were calculated for each subscale; these were then further averaged in four groupings to produce four higher-order value types [22,23]: openness to change (stimulation and self direction), conservation (security, conformity, and tradition), self enhancement (power, achievement, and hedonism), and self transcendence (universalism and benevolence). Hedonism, which has aspects in common with openness to change as well as self enhancement [23,40], was included in the latter on the basis of slightly higher inter-subscale correlations and more similar associations with technology acceptance and GE acceptance scales.…”