1949
DOI: 10.1086/266045
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Values in Mass Periodical Fiction, 1921-1940

Abstract: Students of the sociology of literature have found the analysis of mass fiction to be a useful index to changing values in a society. This study reports the results of examining hero models and themes in stories published by five important American magazines between igii and 1940, and finds that shifts in the treatment of the heroes and themes reflect a number of important social trends.

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Cited by 29 publications
(6 citation statements)
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“…Perkins (1984) examined the presentation of values in print media over a 42-year period and concluded that religious matters were, at best, of marginal concern in popular magazines. Johns-Heine and Gerth (1949) report similar findings in a 29-year examination of religious topics in American mass periodical fiction. Overall, less than two percent of the stories, spanning 1921 through 1940, emphasized religious themes.…”
supporting
confidence: 68%
“…Perkins (1984) examined the presentation of values in print media over a 42-year period and concluded that religious matters were, at best, of marginal concern in popular magazines. Johns-Heine and Gerth (1949) report similar findings in a 29-year examination of religious topics in American mass periodical fiction. Overall, less than two percent of the stories, spanning 1921 through 1940, emphasized religious themes.…”
supporting
confidence: 68%
“…This trend in the scholarly discourse is exemplified by Frederic Wertham's Seduction of the Innocent, published in 1954, which led to public outcry and Congressional inquiry resulted in the collapse of several entertainment periodicals and decades of self-censorship of American comics, enshrined by the Comics Code, irrespective of any direct evidence of harm from supposedly violent, lurid content (Lopes 2009). Numerous sociological studies of media content were published during this period (Auster 1954;Horton 1957;Horton and Strauss 1957;Johns-Heine and Gerth 1949). Cultivation theory (see Shanahan 2010), through classic studies of representations of violence on television starting in the 1970s, continued to infer a direct relationship between problematic content and discourse with social problems (Gerbner and Gross 1976).…”
Section: Media Communication and Discoursementioning
confidence: 99%
“…The content of mass media programming has been analyzed periodically in professional journals since the early 1940s. Whatever the medium, be it magazine stories (Johns-Heine and Gerth, 1949;Berelson and Salter, 1946), movie themes (Kracauer, 1949; Wolfenstein and Leites, 1950), popular songs, television serials (Arnheim, 1949), or comic strips (Auster, 1954), a single conclusion has emerged consistently: controversial subjects are avoided, and an idealized set of traditional values are reinforced.…”
Section: Content Analyses and The Functional Approach To The Mass Mediamentioning
confidence: 99%