Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions

Seo, Jinhee; Lee, Seunghoo; Newcombe, Kyra; Yoon, Doyle

doi:10.1080/13527266.2024.2368533

Journal of Marketing Communications

2024

DOI: 10.1080/13527266.2024.2368533

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Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions

Jinhee Seo,

Seunghoo Lee,

Kyra Newcombe

et al.

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Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions

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References 54 publications

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