Value‐facilitating simplification in marketing: A systematic review and research agenda

Abstract

Consumers’ pursuit of simplicity is gaining traction as a research topic. However, despite an extensive set of studies investigating various facets of simplicity in marketing and related disciplines, knowledge regarding cognitive simplicity remains fragmented. To address this issue, the authors synthesize research findings from diverse literature streams to provide an understanding of simplicity and its relationship with consumers’ cognitive effort as a non‐monetary but crucial cost in the customer journey. This study also introduces value‐facilitating simplification (VFS) as a marketing doctrine that provides firm‐wide guidance for simplifying consumers’ information environments. The authors provide practical VFS examples as well as critical future research avenues before concluding with a discussion of theoretical and practical contributions.

Alexa, what do we know about conversational commerce? Insights from a systematic literature review

“…The review in this study intends to be both comprehensive and systematic. In particular, this study intends to conduct a review of the entire corpus of publications relevant to conversational commerce and to do that review using a replicable and transparent procedure, which is the gold standard for reviews today as such a review is deemed to be most exhaustive, rigorous, and reliable as compared to alternative review types such as critical reviews without a systematic review procedure (Balaid et al, 2016; Boell & Cecez‐Kecmanovic, 2015; Boscari et al, 2018; Denyer & Tranfield, 2009; Donthu et al, 2021c; Gruner & Soutar, 2021; Henrique & Godinho Filho, 2020; Kitchenham, 2007; Lim & Weissmann, 2021; Paul et al, 2021; Rajeev et al, 2017; Sharma et al, 2018; Spanos & Angelis, 2016; Tranfield et al, 2003; Verma & Yadav, 2021; Wamba & Mishra, 2017; Whittemore et al, 2014). In this regard, the present study combines the techniques of a systematic literature review and a bibliometric analysis for its review.…”

The relationship between enterprise risk management and managerial judgement in decision‐making: A systematic literature review

“…In stage 5 , extracted data was synthesized and is presented at the beginning of the results section (see Table 6 below), reflecting the most prominent thematic categories and factors, in accordance with established review guidelines (Gruner & Soutar, 2021). This is followed by a discussion of contextual, technical, social and cognitive factors.…”

‘Contestation, negotiation, and resolution’: The relationship between power and collective leadership

“…At this stage, she reviewed articles in full, searching for the overall argument or conclusions and the role that power played (cf. Cortes & Herrmann, 2020; Gruner & Soutar, 2021). Her summaries served as what Locke et al.…”

“…At this stage, she reviewed articles in full, searching for the overall argument or conclusions and the role that power played (cf. Cortes & Herrmann, 2020;Gruner & Soutar, 2021). Her summaries served as what Locke et al (2020) call 'analytic artifacts', which 'generate noticings that suggest a potential analytic focus' (p. 6).…”