Value co-creation via information and communications technology

Peña, Ana Isabel Polo; Jamilena, Dolores María Frías; Molina, Miguel Ángel Rodríguez

doi:10.1080/02642069.2014.939641

Cited by 39 publications

(14 citation statements)

References 41 publications

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“…Tourist value-creation is reliant on the customer participating and interacting (Prebensen, Kim, and Muzaffer 2015) with the different participants in the destination (Mohd-Any, Winklhofer, and Ennew 2014; Pike, Murdy, and Lings 2011). To date, value-creation has been approached from a more conceptual perspective that identifies and analyzes its nature and composition (e.g., Grönroos 2011; Grönroos and Voima 2013) or by taking an empirical approach but from a partial perspective, examining a single service provider only (e.g., Polo-Peña, Frías-Jamilena, and Rodríguez-Molina 2014; Søresen and Jensen 2015). The present investigation provides deeper insight into value-creation by validating a scale that captures the customer’s consumption experience for the entire tourist experience, in three phases (previsit, visit, and postvisit).…”

Section: Discussion Conclusion and Implicationsmentioning

confidence: 99%

“…The works noted in Table 2 demonstrate the significant interest in the literature regarding this area applied to the tourism context, as covered in the works of Grissemann and Stokburger-Sauer (2012), Polo-Peña, Frías-Jamilena, and Rodríguez-Molina (2014), Shaw, Bailey, and Williams (2011) or Søresen and Jensen (2015). Furthermore, with the exception of the latter two studies that address the process of value-creation from a qualitative viewpoint, the majority of the empirical works have focused exclusively on value cocreation (Andreu, Sánchez, and Mele 2010; Grissemann and Stokburger-Sauer 2012; Hsiao, Lee, and Chen 2015; Polo-Peña, Frías-Jamilena, and Rodríguez-Molina 2014; Siltaloppi and Nenonen 2013). These studies highlight the importance of the interaction between customers and suppliers, although the empirical applications only capture the interactions that arise between the customer and one single supplier.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Jamilena

Peña

Molina

2016

Journal of Travel Research

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The present work examines the competitive strategies of tourist destinations and proposes that value-creation among tourists during their entire experience of a destination (before, during, and after their stay) is an antecedent of increased destination brand equity. This value-creation is conceptualized and measured from the service-dominant logic perspective. The research objective is achieved by (a) identifying the dimensions of customer-based destination brand equity and tourist value-creation; (b) validating the scales generated for the measurement of both variables; and (c) proposing a model that captures the antecedent effect of value-creation on customer-based destination brand equity. The findings reveal that value-creation is an antecedent by which the customer perceives greater destination brand equity. The results of the study make a contribution to the specialized literature on tourism and service-dominant logic and offer interesting implications for the professional domain.

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Section: Discussion Conclusion and Implicationsmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Jamilena

Peña

Molina

2016

Journal of Travel Research

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“…However, most research criticizes them due to multidimensionality and colossal extensions, which results in difficulty with application and validation (Ranjan & Read, 2014). In smaller scales, the primary difficulty is multidimensionality (Mathis et al, 2016;Polo Peña et al, 2014). Following Yi and Gong (2013), an abbreviated scale based on DART was constructed to benefit researchers.…”

Section: Dart Modelmentioning

confidence: 99%

“…Zhang et al (2018, p. 52) further this, by suggesting that "value is an interactive consumption experience". Some researchers have studied the direct consequence of VCC on satisfaction (Prebensen & Xie, 2017), particularly regarding loyalty (Mathis et al, 2016;Polo Peña et al, 2014;Prebensen & Xie, 2017). However, little empirical evidence relates to tourists' VCC with travel experiences (Mathis et al, 2016).…”

Section: Positive Experience and Satisfactionmentioning

confidence: 99%

From Value Co-Creation to Positive Experiences and Customer Satisfaction. A Customer Perspective in the Hotel Industry

Solakis

Peña‐Vinces

López-Bonilla

et al. 2021

Technological and Economic Development of Economy

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This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to positive guest experience and satisfaction. This paper utilizes the DART model (Dialogue, Access, Risk, and Transparency) as the main framework to explore VCC in hotels. This research is the first to both adjust the DART model to a customer’s viewpoint and evaluate it in the hotel context. The included data is derived from 484 international tourists lodged in Greek hotels and is analyzed with the structural equation modeling technique. Results suggest that the Dialogue component of DART does not affect the positive experience, while Access, Transparency, and Risk Assessment do, in fact, strongly influence tourist satisfaction. The current study enriches and consolidates VCC–DART theory in the hotel context.

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“…al., 2013) and gaining customer loyalty (e.g. Auh et al, 2007;Polo Peña et al, 2014) but almost no theoretical attention has been paid to the implications of co-creation on consumer themselves.…”

Section: Introductionmentioning

confidence: 99%

Turning ideas into products: subjective well-being in co-creation

Pera

Viglia

2015

The Service Industries Journal

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New services, like fabrication spaces, 3D printer rentals and virtual marketplaces, have made it easier for empowered consumers to co-create innovative products without almost any involvement of traditional companies. Adopting a consumer-grounded view, this work takes a step forward from the existing service literature by investigating the link between psychological motives and happiness in co-creation. Specifically, the study measures how community affiliation, personal growth, and utilitarian motives are predictors of subjective well-being. The results illustrate that community affiliation and personal growth motives predict high scores of subjective well-being, while utilitarian motives do not. In addition, empowered consumers who co-create with others are happier than consumers who create alone. This indicates that direct interactions are not only a powerful platform for service co-creation, but are also predictors of subjective well-being. We discuss the implications for traditional companies and for decision makers regarding the benefits offered by digital fabrication services.

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Value co-creation via information and communications technology

Cited by 39 publications

References 41 publications

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

From Value Co-Creation to Positive Experiences and Customer Satisfaction. A Customer Perspective in the Hotel Industry

Turning ideas into products: subjective well-being in co-creation

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