2014
DOI: 10.15660/auofmte.2014-1.2976
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Value Co-Creation Process in Business Ecosystem

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“…The first transition emphasizes the shift from consumer to multiple stakeholders' engagement into value creation process, presented in table 1. This approach is more likely to characterize the transition from supply chain to value chain, where consumers represent the source of innovation [9].…”
Section: Cocreation Transitions: the Key Features And Motivationsmentioning
confidence: 99%
“…The first transition emphasizes the shift from consumer to multiple stakeholders' engagement into value creation process, presented in table 1. This approach is more likely to characterize the transition from supply chain to value chain, where consumers represent the source of innovation [9].…”
Section: Cocreation Transitions: the Key Features And Motivationsmentioning
confidence: 99%