2015
DOI: 10.2501/ijmr-2015-012
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Value co-creation: Literature review and proposed conceptual framework

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Cited by 76 publications
(101 citation statements)
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“…Prahalad and Ramaswamy offered the first definition of co‐creation of value in a business context in 2004, defining co‐creation of value as a communal effort by a client and supplier to create value. Since then, several other definitions of the concept have been put forth . As a result, there is no universal definition of co‐creation of value or an approach to co‐creating value .…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Prahalad and Ramaswamy offered the first definition of co‐creation of value in a business context in 2004, defining co‐creation of value as a communal effort by a client and supplier to create value. Since then, several other definitions of the concept have been put forth . As a result, there is no universal definition of co‐creation of value or an approach to co‐creating value .…”
Section: Discussionmentioning
confidence: 99%
“…As a result, there is no universal definition of co‐creation of value or an approach to co‐creating value . However, there is consensus that the term generally describes a process involving consumers and manufacturers working together to generate value . Another common definition is that co‐creation of value is the interactive process of comparing and negotiating alignment of values between a supplier, consumer, and product that ultimately results in the consumer's perception of the product's or service's value …”
Section: Discussionmentioning
confidence: 99%
“…A systematic mapping study is characterized by providing an outline or overview of the research scope. It is a crucial link in the chain of evidence that extends from the academic research literature to the practical application, considering that both practitioners and academics use journals as a source of information [20]. A well-executed, scientifically accurate mapping study on a clearly defined topic is invaluable as it outlines current research, defines the limits of what has and has not been investigated and shows the main gaps in the literature research.…”
Section: Definition Of Research Questionsmentioning
confidence: 99%
“…A construct of cost and value was self-developed based on findings about the perceptions of costs and value in the extant literature [33,55]. Establishing value co-creation with the pet-owner improves the likelihood of loyalty [7,12,56]. Value co-creation requires a pet-owner to believe that the value of the services that he or she receives is equal to or greater than the cost of the services that he or she receives.…”
Section: Instrumentationmentioning
confidence: 99%
“…As such, trust provides pet-owners with confidence of future reliability of services and satisfaction. Trust also mediates perceptions of value [56] and can influence the depth and breadth of service usage, which are important indicators of BL [61].…”
Section: Trust In the Veterinarianmentioning
confidence: 99%