Value Co-creation in Stakeholder Relationships: A Case Study

Kujala, Johanna; Lehtimäki, Hanna; Myllykangas, Päivi

doi:10.1007/978-3-319-62785-4_2

Cited by 16 publications

(24 citation statements)

References 27 publications

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“…This approach considers the term value to comprise not only economic value but also social value (Szmigin and Rutherford, 2013). In stakeholder theory, value creation is the ability to create long-term, mutually beneficial relationships with a broad set of stakeholders (Freeman et al, 2004;Kujala et al, 2017). The core idea of stakeholder theory is that mutual benefit and stakeholder satisfaction are ensured by operating so that stakeholder interests are balanced over time (Freeman et al, 2007;Näsi, 1995).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Sustainable value creation in the commercialisation of innovation: the case of Auria Biobank

Lehtimäki

Helén

Snell

et al. 2019

IJEIM

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The purpose of this study is to examine how different logics of commercialisation are part of sustainable value creation in an emerging area of healthcare. This paper presents an inductive interpretative case study to examine the emerging field of personalised medicine from the perspective of a biobank seeking to create value on its depository of tissue samples, patient records, and digitised data. This study increases our understanding of the challenges and opportunities faced by a company when developing innovations in healthcare. It contributes to the literature on the commercialisation of innovation by exploring how sustainable value creation in an emerging industry builds on both planned and emergent commercialisation activities and how different logics of commercialisation are a part of sustainable value creation in personalised medicine.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Sustainable value creation in the commercialisation of innovation: the case of Auria Biobank

Lehtimäki

Helén

Snell

et al. 2019

IJEIM

Self Cite

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“…Por lo mismo, la gestión de información profesional debe contar con una estructura interna que coordine y trabaje los vínculos con diversos públicos, intereses y demandas. Gestionar las relaciones con los grupos de interés requiere atención, especialmente cuando el objetivo es determinar lo que perciben y qué es valioso en las operaciones comerciales (Kujala, Lehtimäki y Myllykangas, 2017). Esta disposición genera dificultad en algunos casos, la comunicación deberá transmitir con claridad los valores e identidad institucionales (Gutiérrez, 2012).…”

Section: Discusión Gestión De La Comunicación Y Estrategiaunclassified

La escucha organizacional: una propuesta conceptual

Claro

2019

anagramas rumbos sentidos comun.

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La presente investigación presenta a la escucha como un elemento de la comunicación que debe ser gestionado en las organizaciones que se enfrentan a una sociedad en cambio constantemente y en la que es importante conocer la opinión de los públicos que con ella interactúan. La escucha entendida como un intangible se suma a otros que hoy cobran relevancia en las instituciones como son la reputación, la imagen, la identidad y la responsabilidad de las corporaciones, entre otros. Este estudio pretende mostrar cuáles son hasta la fecha las características y elementos más relevantes de la escucha organizacional. La investigación se hace a través de un análisis que se efectúa desde la teoría y que reseña las principales aportaciones realizadas a partir de la disciplina de la comunicación. La escucha como tema de indagación no presenta un cuerpo de investigación amplio desde donde sustentar sus bases, pero sí está en desarrollo. Sin embargo, su importancia se infiere de manera indirecta a partir del análisis de antecedentes en algunas corrientes disciplinares. Para efectos de este estudio se revisan planteamientos realizados desde la comunicación estratégica, las relaciones públicas, el marketing relacional y la comunicación organizacional. A partir del análisis teórico, esta investigación sobre la escucha propone como aporte a la disciplina de la comunicación una definición de lo que es la escucha organizacional y cuáles son los elementos que se consideran más relevantes: la escucha forma parte de un proceso continuo y sistemático en las organizaciones que requiere de diferentes instrumentos para poder realizarse, que está orientado a conocer los diferentes públicos con los que se relaciona la institución y que debe constituirse como un factor importante a considerar de modo de que las instituciones sean sustentables en el tiempo.

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“…Merck KGaA, an international science and technology company that operates across the healthcare, life science, and performance material fields, faced exactly this challenge: How can one measure and demonstrate stakeholder value? When focusing on stakeholders, companies commit to maximizing stakeholder value while ensuring financial performance [2]. Stakeholders include a company's shareholders, employees, customers, and the end users of the company's products or services, suppliers, along with business partners, the environment, and future generations who depend on those products, as well as broader society (present and future), insofar as people are impacted by company activities [3].…”

Section: Introductionmentioning

confidence: 99%

“…Stakeholders include a company's shareholders, employees, customers, and the end users of the company's products or services, suppliers, along with business partners, the environment, and future generations who depend on those products, as well as broader society (present and future), insofar as people are impacted by company activities [3]. For these different groups, stakeholder value can take very different forms [2,4]. Here, environmental (e.g., waste, emissions, and recycling), social (e.g., product benefits, including performance, design and cost-effectiveness, and contributions to knowledge), economic (e.g., wealth for employees and suppliers), and governance value (e.g., quality of jobs and standards of supplier relationships) can be distinguished.…”

Section: Introductionmentioning

confidence: 99%

Forward Thinking for Sustainable Business Value: A New Method for Impact Valuation

et al. 2020

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How can a company commit to maximizing stakeholder value while maintaining financial performance? Companies increasingly have the ambition to provide stakeholder value to their owners and shareholders, employees, consumers, suppliers, partners, the environment, and future generations. However, such companies often face difficulties in demonstrating the value they bring to stakeholders, due to the lack of universal methods for assessing their impact. Besides the practical need to develop a method for impact valuation, we researched the existing literature and discovered the lack of a holistic method to evaluate all impacts of a company using a common currency with flexible adaptations at different levels. We developed a new method called Sustainable Business Value (SBV) to address these gaps and enable companies to evaluate their impacts. We tested the SBV in two pilots. The SBV method differs from currently used methods, including sustainability reporting, sustainability rating and indices, and sustainability accounting. SBV can be used for decision-making, portfolio management, benchmarking, stakeholder communication, investor communication, and business development and also provides a comprehensive perspective of a company’s impact across six standardized dimensions. However, further development and standardization of proxies and cross-industry standards are needed.

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Value Co-creation in Stakeholder Relationships: A Case Study

Cited by 16 publications

References 27 publications

Sustainable value creation in the commercialisation of innovation: the case of Auria Biobank

Sustainable value creation in the commercialisation of innovation: the case of Auria Biobank

La escucha organizacional: una propuesta conceptual

Forward Thinking for Sustainable Business Value: A New Method for Impact Valuation

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