Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal

Rahman, Mizan; Bose, Sunny; Babu, Mujahid Mohiuddin; Dey, Bidit Lal; Binsardi, Ben

doi:10.1007/s10796-019-09902-4

Cited by 30 publications

(36 citation statements)

References 100 publications

(120 reference statements)

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“…Social collaboration ignites the sense of the customers for being involved in any activity related with the process of business for developing value by such co-creation activities Agarwal et al 2017;Rahman et al 2019;Chatterjee and Kar 20182020). Besides, value co-creation in the process of business by a firm is sometimes misconstrued because of the contribution of the producers' endeavour.…”

Section: Literature Reviewmentioning

confidence: 99%

“…This concept increases customers' involvement in the process of coproduction by the help of sharing customers' creativity, knowledge and new ideas in the context of few needs of a firm (Zhang and Chen 2008). From the repository of knowledge, ideas as well as sense of creativity, the customers and the firm can build solid foundation of competence in the process of coproduction that helps to co-create value (Rahman et al 2019). By such sharing of knowledge through the intimate cooperation between the customers and the firm, it is possible to achieve better results compared to that achieved through the independent functioning.…”

Section: Customers' Cognitionmentioning

confidence: 99%

“…Thus, this dyadic inter relationship between the customers and the firms emerges from the participation of the customers with firm activities and this is construed as a secret of success of value cocreation (Lim et al 2018). The process of collaboration by the participation of all the stakeholders, especially, the customers towards improved innovation, development and design of products and services possesses the essence of the value of co-creation (Grönroos and Voima 2013;Rahman et al 2019). All these discussions lead to propose the following hypothesis.…”

Section: Intention Of Value Co-creationmentioning

confidence: 99%

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Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective

2021

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Co-production and active participation of the consumers are considered to have enhanced the value co-creation activities that would ensure business benefits of a firm. The marketing literature available does not explicitly explain the philosophy that would motivate the consumers to help to increase values for co-creation activities. In this context, attempts have been made to identify the factors that would impact on co-production and consumers’ participation to co-create values. By studying literature and theories such as theory of co-creation, theory of value creation, information processing theory, marketing theory and expectancy value theory, a conceptual model called F-P-C-B (Future Participation (F) - Co-production (P) - Co-creation (C) - Business Benefit (B)) has been developed along with nine hypotheses. The data was from 362 respondents in India and the model was tested using PLS based analysis. The study shows that it is important for the firms to shift from product-oriented activities to customer-related strategies. It is also found that for obtaining more profitability and better business results, customers should be involved in business activities by way of involving in co-design, idea generation, and other relevant activities of the firms. Moreover, the study highlights that knowledge sharing between the customers and the firm authorities ensures better business values.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Customers' Cognitionmentioning

confidence: 99%

Section: Intention Of Value Co-creationmentioning

confidence: 99%

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Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective

2021

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“…In response, the institutional approach surfaced as one of ways to implementing and assessing the outcomes, wherein the scholars called for greater need for social embeddedness in ICT based projects (Ashraf et al 2009;Brooks and Alam 2013;Lin et al 2015). According to the institutional approach, the purpose of ICT based innovations needed to arise from local conceptions of the problem of interest and be constructed considering the techno-organizational realities of the local context (Prakash and De 2015;Rahman et al 2019;Young 2018). Further, the approach suggested that development was not a problem that required fixing but a complex sociocultural process that required an emergent understanding and evolving approaches to addresses the same 9 (Jha et al 2016;Pal et al 2009).…”

Section: Institutional Approach To Assessing Ict Based Development Inmentioning

confidence: 99%

Leveraging ICT to Overcome Complementary Institutional Voids: Insights from Institutional Work by a Social Enterprise to Help Marginalized

et al. 2020

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There is, in general, a dearth of empirical inquiries on how institutional voids are filled through institutional work in marginalized communities. Extant studies have focussed on institutional work that addresses solitary institutional void, mostly in formal settings. In this paper, we inquire the case of a social entrepreneurial venture in India that identified two complementary institutional voids (productive ageing void of the urban elderly and rural education void of children) and attempted to simultaneously address the two voids. The issue of physical distance between the two groups was overcome by enacting an ICT platform. We also show how the institutional challenges associated with the ICT implementation led them to pursue different kinds of institutional works in their context. We then identify different theoretical dimensions of institutional works that could be used in marginalized contexts. Finally, we show how the 'complementary voids' approach has implications for both theory and practice.

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“…Second, Rahman et al (2019) investigate various technical challenges during innovation processes while using smart digital technologies in the smartphone industry in 'Value Co- Fig. 1 A Conceptual Framework for Digital Nationsfrom building blocks to themes for theoretical contribution creation as a Dialectical Process: Study in Bangladesh and India Province of West Bengal'.…”

Section: Challenges In Planning and Implementationmentioning

confidence: 99%

Moving beyond Smart Cities: Digital Nations for Social Innovation & Sustainability

et al. 2019

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The next step after smart cities is the creation of digital or smart nations. A digital nation requires a national transformation across diverse institutions including the urban and rural areas of a society. Besides diverse social innovation initiatives, sustainability is a key aspect, so that rather than greenfield projects, long-term solutions will involve brownfield, smart city projects. A digital transformation to a digital or smart nation requires a great deal of innovation in planning, process re-engineering and execution. Whereas research work and policy actions are traditionally focused on a city level, these efforts need to be widened to the national level. Existing city-scale theories and frameworks may be used and adapted to meet the larger-scale needs of the future smart nations. The new issues and research challenges which arise need to be addressed through interdisciplinary approaches. This special issue on the theme of digital nations attempts to address the need in the academic literature to provide a better understanding of digital nations.

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Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal

Abstract: This document is the author's post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

Cited by 30 publications

References 100 publications

Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective

Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective

Leveraging ICT to Overcome Complementary Institutional Voids: Insights from Institutional Work by a Social Enterprise to Help Marginalized

Moving beyond Smart Cities: Digital Nations for Social Innovation & Sustainability

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