Value Co-Creation Activities of Students on The Covid-19 Pandemic: Empirical Evidence from Economics Students in Vietnam

Abstract

This article is aimed to evaluate the determinants of the value co-creation activities of economic students in Vietnam in the context of the COVID-19 pandemic. This study collected primary data from 423 economic students and teachers in Vietnam. With linear regression models, main findings of this paper are: First, value co-creation activities of Vietnamese students are impacted by the following factors, sorted from strongest to weakest, namely: (i) Dialogue; (ii) Transparency; (iii) COVID-19 pandemic; (iv) Access to information; (v) Benefits; (vi) Interactive Attitude; (vii) Disadvantage. Second, we have developed the Interaction Attitude factor out of the Dialogue category, which focus on the two-way dialogues and the positive attitudes of stakeholders to encourage co-creation activities. This sub-factor is new compared to previous studies. Recommendations are proposed to help students, teachers, schools and partners to improve their attitudes, actions, and responsibility to contribute to the educational environment, then expand and enhance their scope of quality co-creation activities that contribute to the development of Vietnam's higher education system.