Value Chain Strategy Analysis on Competitive Advantage Improvement in Healthcare Industry: Case of Rumah Sakit Khusus Bedah Cinta Kasih Tzu Chi

Abstract

Cinta Kasih Tzu Chi Surgical Hospital or known as Rumah Sakit Khusus Bedah (RSKB) Cinta Kasih Tzu Chi is a hospital built based on humanism service. Referring to the increase of people aware of the quality of health service and highly competitive in the healthcare industry caused the hospital to improve its competitive advantage to get the market and handle the rivalry. Hence, the researcher had been motivated to conduct research the strategy of RSKB Cinta Kasih Tzu Chi with value chain activities approach supported with five forces porter and environmental analysis. Data collection methods are observation, interview, questionnaire, and literature review. The researcher arranged the result or response by method successive internal software to get the rating for each element of value chain activities. On primary activities of the value chain, it showed that implementation of post-service and point of service has been well applied and gave a contribution in developing of competitive advantage, so do S2 on supporting activities. However, it requires improvement and development on pre-service for primary or collective structure and strategic resources for supporting activities. Keywords: Competitive advantage, Healthcare industry, Strategy, Value chain

Analisis Rantai Nilai Produk Telur Asin

“…Selisih biaya dan pendapatan bersih antara kedua metode ini sangat signifikan. Ini sejalan dengan Arwani et al (2022) yang mengatakan dengan penerapan value chain dapat menentukan strategi yang akan dipakai dalam persaingan, sehingga pihak manajemen dapat menentukan strategi serta meningkatkan daya saing produk dan yang dikatakan (Rachmawati & Sularto, 2018) bahwa dengan penerapan value chain dapat dilihat besaran biaya hingga pendapatan yang didapatkan secara terperinci. Hal ini dapat memberikan informasi biaya atau pendapatan apa saja yang dapat berkontribusi dalam mengembangkan keunggulan dari produk.…”