Value Chain Analysis of Orange Commodity in the Bantama Market, Kumasi, Ghana

Abstract

The performance of the local sub-sector of orange in Bantama, Kumasi should be improved. This study aims to improve the performance of the local orange value chain in the Bantama market using rich picture analysis, scenario analysis, cigar box analysis, stakeholders’ analysis, and SWOT analysis. The study suggests two strategic objectives, (1) the Bantama orange traders association (BOTA) coped with lack of storage facilities, which is expected that BOTA is linked directly to at least three major orange processors in Bantama by conducting stakeholders meeting between BOTA and orange processors, and a memorandum of understanding between BOTA and orang processors; (2) the local government promoted the orange industry of Bantama, which is expected that BOTA advocated to the local government for the establishment of market storage facility by preparing advocating plan by BOTA, and consultation meetings with local government.