Abstract:Value chains are often used to assess and find suitable techniques to increase competitive advantage. This research uses Value Chain with the aim of analyzing the retail store industry. Retailer becomes the end of distribution activities from producers to End Customers. The object of research used is Game Store and Hobby, this retailer is in the city of Surabaya, Indonesia. Method using descriptive analytic method using primary data from observations and interviews with business owners. From the analysis condu… Show more
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