Abstract:This paper analyzed the perception of family farmers about the ways of adding value to horticultural products in the liquid modernity. For this, it was used the exploratory-descriptive research of phenomenological approach, with qualitative nature. It was concluded that farmers are not clear about what value addition is, despite the fact that they use some variables. It was found that they receive little or no technical assistance, that they have not received orientation about management, and observed that the… Show more
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