Abstract:The objective of this work is to validate a questionnaire using the a priori market segmentation technique for the development of a biodigester prototype based on green technology. The structure of the instrument will allow us to obtain information on the design characteristics of the biodigester according to the variables that are associated with market segmentation from the point of view of the consumer (head of household). For this, a team of experts is created who propose and evaluate the attributes that t… Show more
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