Strategic narratives now face unrealistic expectations as to what they can achieve in the military field. This article asks when and how such narratives lose traction during protracted military interventions. To address these questions, which are crucial at a time when so much modern warfare takes place in the 'fourth' dimension, this study develops a conceptual framework that focuses initially on the weakening of a narrative's content and, subsequently, on its loss of normative resonance and verisimilitude. The latter two factors are beyond the control of even the most skilful strategic narrator, particularly where narratives are required to appeal to audiences with different norms. Our framework is applied to the case of France's military operations in Mali (Serval) and the Western Sahel (Barkhane). It finds that, whereas France's compelling Serval narrative was congruent with strong French and Malian public backing, its Barkhane narrative weakened over time, resonating less with prevailing societal norms, becoming less attuned to events on the ground and ultimately coinciding with a sharp decline in public support in France and Mali. It concludes that strategic narratives afford agency to policymakers but are constantly open to contestation and struggle to cope with diverse audiences and deteriorating 'evenemential' contexts.Lawrence Freedman introduced the concept of strategic narratives to security studies, defining these as 'compelling storylines which can explain events convincingly and from which inferences can be drawn' (Freedman, 2006, p. 22). Yet, a decade later, Freedman (2015, p. 22) noted how '[t]he idea of a strategic narrative is now being used in a variety of different ways, one consequence of which may be to encourage unrealistic expectations of what might be achieved by attempts to get the "narrative" right'.This article examines what strategic narratives might be expected to achieve and identifies when and how they lose traction during protracted military interventions of the kind deployed by France over the last eight years in the Sahel. Understandably, strategic narrative scholars have underscored the strengths of narratives and contended that they offer policymakers 'a crucial form of strategic agency' (Antoniades et al, 2010, p.6). In the military field, they have pointed to the ways in which 'policymakers can shape public opinion during times of war' and are 'not just windsocks reacting to the will of a volatile electorate' (Graaf et al, 2015, p. 4).
pg. 2They have equally shown how strong narratives 'about the why-what-and-how of overseas military missions' affect the 'public's willingness to tolerate the cost of deploying military power' (Ringsmose and Børgesen, 2011, p. 505), thereby helping to sustain support for NATO's Afghanistan mission from troop contributors such as the United States (Groeling and Baum, 2015) and Denmark (Jakobsen and Ringmose, 2015).Scholars have nonetheless acknowledged that narratives have limitations and can lose purchase with public audiences, as they did...