Human papillomavirus (HPV) is an important etiological agent in the genesis of cervical cancer. HPV-positive cervical tumors and human papillomavirus-positive cell lines display increased epidermal growth factor receptor (EGFR) expression, which is associated with increased cell proliferation. ECE16-1 cells are an HPVimmortalized human ectocervical epithelial cell line that is a model of HPV-associated cervical neoplasia and displays elevated EGFR levels. In the present study, we evaluated the effects of receptor-selective retinoid ligands on EGFR-associated signal transduction. We show that retinoic acid receptor (RAR)-selective ligands reduce EGFR level and the magnitude and duration of EGFR activation in EGF-stimulated cells. These effects are reversed by cotreatment with an RAR antagonist. To identify the mechanism, we examined the effects of retinoid treatments on EGF-dependent signaling. Stimulation with EGF causes a biphasic activation of the ERK1/2 MAPK. The first peak of activation is present at 20 min, and the second is present at 36 h. This activation subsequently leads to an increase in the cyclin D1 level and increased cell proliferation. Simultaneous treatment with EGF and a RAR-selective retinoid inhibits both phases of ERK1/2 activation, completely eliminates the cyclin D1 induction, and suppresses EGF-dependent cell proliferation. This effect is specific as retinoid treatment does not alter the level or activity of other EGFRregulated kinases, including AKT and the MAPKs p38 and JNK. Retinoid X receptor-selective ligands, in contrast, did not regulate these responses. These results suggest that RAR ligand-associated down-regulation of EGFR activity reduces cell proliferation by reducing the magnitude and duration of EGF-dependent ERK1/2 activation.Retinoids are analogs of vitamin A that control cell growth and differentiation of a variety of epithelial tissues, including the lining of the uterine cervix (1, 2). Under conditions of retinoid deprivation, the normal mucus-producing cervical epithelium is converted to squamous-like metaplastic epithelium, a process that is reversed by readministration of vitamin A (3, 4). Both preneoplastic and dysplastic cervical lesions have been reported to revert to normal following retinoid treatment (5), suggesting that retinoids may be efficacious for the treatment of cervical disease (6).Human cervical cancer cells are characterized by the presence of the high risk forms of the human papillomavirus (7, 8). HPV16 1 is the predominant subtype (9). HPV encodes two oncogenes, E6 and E7, which immortalize cervical cells in culture, and are believed to play a key causal role, along with chemical mutagens, in the genesis of cervical cancer (10). Retinoid regulation of cervical cell function has been studied in both normal and HPV16-immortalized human cervical epithelial cells. These studies show that, at physiological levels, retinoids do not affect the growth of normal human ectocervical cells but markedly suppress the growth of HPV16-immortalized cells. Moreover,...