2020
DOI: 10.11648/j.wcmc.20200802.11
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Utilizing ICT in Sustainning National Development Using Digital Economy and IOT

Abstract: The pervasive utilization of information Technology devices is in crescendo and taking dynamic shift as the day goes by. This started from using computer system for storing of data, communication and transfer of data and now to the use of computer for online marketing and transaction and remote monitoring of device. With computer and mobile devices now people and sell and promote their services at ease on just a click over the internet. And in recent times the availability of strong wired and wireless network … Show more

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Cited by 3 publications
(5 citation statements)
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“…The integration of the Internet of Things (IoT) in online marketing has garnered significant attention in recent academic discourse, with a consensus highlighting its transformative potential for increasing both effectiveness and efficiency (Chepurna & Criado, 2018;Chung & Liang, 2020;Ismail Abdulkarim Adamu et al, 2020;Nagy et al, 2018;Sheoran & Vij, 2021;Parra et al, 2019;Ramhormozi et al, 2019;Turhan, 2022). With the development of data analysis, propelled by IoT capabilities, the measurement of productivity is taken to a new level since almost every touchpoint and decision that is done can be tracked and optimized (Wedel & Kannan, 2016).…”
Section: Opportunities For Online Marketingmentioning
confidence: 99%
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“…The integration of the Internet of Things (IoT) in online marketing has garnered significant attention in recent academic discourse, with a consensus highlighting its transformative potential for increasing both effectiveness and efficiency (Chepurna & Criado, 2018;Chung & Liang, 2020;Ismail Abdulkarim Adamu et al, 2020;Nagy et al, 2018;Sheoran & Vij, 2021;Parra et al, 2019;Ramhormozi et al, 2019;Turhan, 2022). With the development of data analysis, propelled by IoT capabilities, the measurement of productivity is taken to a new level since almost every touchpoint and decision that is done can be tracked and optimized (Wedel & Kannan, 2016).…”
Section: Opportunities For Online Marketingmentioning
confidence: 99%
“…One of the core applications of IoT is linked to improvement in customer relationship management (Sheoran & Vij, 2021). The cornerstone is connected to machine-tomachine communication (Edquist et al, 2021;Ismail Abdulkarim Adamu et al, 2020;Ungerman et al, 2018). Parra et al (2019) highlighted target communication as a prime example of the IoT's influence on online marketing, with its ability to provide real-time feedback offering marketers a distinct advantage in swiftly adapting to evolving market dynamics and customer preferences.…”
Section: Opportunities For Online Marketingmentioning
confidence: 99%
“…Since the four kernel functions have different parameters, a relevant methods can be used to obtain the optimal parameters. 1, linear kernel function with parameter 𝐶 traversed between 2 −8 and 2 8 to find the optimal value; 2, polynomial kernel function with parameter 𝐶 traversed between 2 −8 and 2 8 , gamma traversed between 2 −5 and 2 5 , coef 0 traversed between 0 and 3, and degree traversed between 1 and 5 to get the optimal result; 3. Gaussian kernel function.…”
Section: In-sample Trainingmentioning
confidence: 99%
“…Gaussian kernel function. Parameters 𝐶 in 2 −5 and 2 5 between the traversal, gamma in 2 −5 to 2 5 between the traversal; 4, sigmoid kernel function, parameters 𝐶 in 2 −5 to 2 5 between the traversal, gamma in 2 −8 to 2 −2 between the traversal, so that coef 0 in 0 to 3 between the traversal.…”
Section: In-sample Trainingmentioning
confidence: 99%
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