“…Professional articles written by business and marketing professionals argue the link between uniform and employee satisfaction, happiness and productivity at work (Business first Family, 2018; CEO Today, 2018, 2019; HR and Employee Engagement Community). There is emerging evidence to indicate that uniform may affect motivation (Mayra et al , 2005) and confidence at work (van der Laan, 2016), and may also play a role therefore in performance (Mackay, 2010; Diamantidis and Chatzoglou, 2018; Krekel et al , 2019). However, there is a relatively little exploratory research considering the impact of uniform on the employee.…”