Utilization of the Internet as Media for Marketing SMEs Products

Abstract

One of the main problems faced by Small and Medium Enterprises (SMEs) is the problem of marketing. However in the current era of the Industrial Revolution 4.0, marketing should not be a problem anymore. SMEs can utilize the internet to solve their marketing problem. This paper aims to describe how to utilize the internet as medium for marketing SMEs products. This paper is descriptive by using a qualitative approach. The results of the study reveal that the internet can open access for SMEs to marketing their product at a low cost and reach a wide market. First, SMEs can create a website about their business and products through website creation service providers. Second, SMEs can also use social media as their marketing channel. SMEs can utilize then business platform in social media such as Facebook fo Business, Google My Business, and Instagram for Business as marketing media. Third, SMEs can utilize e-commerce, which has rapidly increased in Indonesia. There are several forms of e-commerce in Indonesia, such as classified ads, retailers, and marketplace websites. All these marketing media will greatly help the SMEs in the marketing process because they are connected to a wide range of market by the internet and are not limited to space.