Utility of Social Media for Recruitment by Orthopaedic Surgery Residency Programs

Malyavko, Alisa; Kim, Yumin; Harmon, Tara G.; Quan, Theodore; Gu, Alex; Bernstein, Simone A.; Tabaie, Sean; Thakkar, Savyasachi C.

doi:10.2106/jbjs.oa.21.00076

Cited by 21 publications

(38 citation statements)

References 17 publications

(21 reference statements)

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“…This study includes the most detailed analysis to date of content included in orthopaedic residency program Instagram posts. It reinforces findings of previous studies on orthopaedic programs 11-13 and on dermatology, 14,15 general surgery, 16 plastic surgery, 10,17 and vascular surgery 18 programs that these Instagram posts are most often used to introduce applicants to residents and, to a lesser extent, faculty. A large emphasis seems to be placed on depicting what life is like for residents outside the hospital.…”

Section: Discussionsupporting

confidence: 87%

Instagram Use Among Orthopaedic Surgery Residency Programs

Bixby

Danford

Desai

et al. 2022

J Am Acad Orthop Surg

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Introduction:The COVID-19 pandemic created unprecedented challenges to residency recruitment. With in-person away rotations prohibited and interviews held virtually, orthopaedic residency programs turned to social media. Studies document the exponential growth of residency program Instagram accounts after March 2020, but few analyze the content of their posts. This study provides an updated assessment of such Instagram accounts including a detailed analysis of their content and a discussion of potentially concerning posts. Methods: Orthopaedic surgery residency programs participating in the National Resident Matching Program and any Instagram accounts associated with these programs were identified. Instagram accounts were analyzed, and the 25 most recent posts and all highlighted stories for each account were coded for content based on a predetermined list of categories. Specific attention was given to content that may raise legal, ethical, or professionalism concerns. The primary outcome was the most common content code among posts. The secondary outcomes were the number of posts identified as potentially concerning and the types of concerns represented. Results: Overall, 138 of 193 residency programs (72%) had an Instagram account at the time of cross-sectional analysis, 65% of which were created between April and December 2020. All accounts were public. Profiles had on average 1,1566 750 followers and 59 6 75 posts. Of the 3,348 posts analyzed, the most common coded themes were resident introductions (33%), camaraderie (27%), and social life and hobbies (26%). There were 81 concerning posts from 52 separate accounts. Seventy-five of the concerning posts (93%) depicted residents scrubbed alone. Conclusion: Orthopaedic residency Instagram accounts are potential tools for residency recruitment and can depict a program's culture through posts over time. However, public accounts are open to scrutiny by other viewers, including patients and their families. Care must be taken to consider multiple perspectives of post content, so as to bolster, not damage, the residency program's reputation.

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Section: Discussionsupporting

confidence: 87%

Instagram Use Among Orthopaedic Surgery Residency Programs

Bixby

Danford

Desai

et al. 2022

J Am Acad Orthop Surg

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“…Some studies, such as an analysis on the use of Instagram by orthopaedic residency programs for recruitment, have begun to emerge in this arena. 12 These social media networks have become increasingly important during the COVID-19 pandemic and have the potential to continue conveying important health information in the future. 13,14 However, it is also worth noting that these social media networks still compete with a vast amount of hospital, clinic, and specialty society webpages that feature public health and educational topics.…”

Section: Discussionmentioning

confidence: 99%

The Evolving Role of Social Media in Pediatric Orthopaedics

Chiang¹,

Lo²,

Jorgensen

et al. 2022

Journal of Pediatric Orthopaedics

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Background: Social media has grown significantly and its application in health care has been dramatically accentuated by the COVID-19 pandemic. It is often considered as a "new dimension" of health care, particularly in its ability to provide health information. In 2017, the top social media sites utilized by pediatric orthopaedic surgeons included Facebook, LinkedIn, and Twitter. In our study, we analyze the current social media usage, trends in Instagram and TikTok content, and the perceptions on social media usage among pediatric orthopaedic surgeons. Methods: The Pediatric Orthopaedic Society of North America (POSNA) membership directory was searched for the presence of social media. A review of all Instagram and TikTok posts made by the POSNA members were reviewed. A survey regarding the perception of social media networks and content was distributed to all POSNA members. Results: A total of 1231 POSNA members actively practicing in the United States were included in our study. In all, 327 (26.6%) had a LinkedIn profile, 34 (2.8%) had a professional Facebook profile, 15 (1.2%) had a public Instagram account, 0 (0%) had TikTok, and 72 (5.8%) had a professional Twitter account. Fifteen POSNA members with public Instagram accounts had 10,878 followers. A total of 907 Instagram posts were made, 134 (14.8%) of which were education and 462 (50.9%) of which were personal or political. The perception of various social media networks such as Instagram (3.02), Facebook (3.16), and LinkedIn (3.51) were positive on a 5-point Likert scale, while perceptions of TikTok (2.36) and Twitter (2.99) were negative. Educational posts on Instagram (3.19) and Facebook (3.37) were positive. Conclusions: We provide an update to the utilization of social media by pediatric orthopaedists. Use of Instagram and TikTok accounts remain rare. Educational posts, when hosted on an appropriate social media platform, are perceived positively among pediatric orthopaedists. Level of Evidence: Level IV.

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“…2 ). These results are echoed in the study by Malyavko et al, who assessed the utility of social media for recruitment by orthopaedic surgery residency programs 6 . They demonstrated that most residency program Instagram accounts showcased the daily work of residents, a resident biography, or resident life outside of the hospital.…”

Section: Discussionmentioning

confidence: 99%

“…Twenty percent of all respondents reported either seeing or being unsure whether they had seen an orthopaedic surgery post that could be considered inappropriate or a violation of patient privacy. There are currently no universal guidelines for social media use in the orthopaedic surgery community, and uncertain ethical and legal standards remain 6 . A 2017 study by Call et al reviewed online content posted by 1,021 orthopaedic surgeons across social media platforms, identifying some form of unprofessional content from 3.5% of surgeons 12 , 16 .…”

Section: Discussionmentioning

confidence: 99%

“…S ocial media use in the orthopaedic surgery community has been steadily growing in recent years, with a recent surge after the emergence of the COVID-19 pandemic 6,7 . While studies have published data reflecting the rising popularity of social media in orthopaedic surgery, to the best of our knowledge, no previous work has evaluated social media usage among current orthopaedic surgery residents and orthopaedic surgery residency applicants.…”

Section: Discussionmentioning

confidence: 99%

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The Characterization of Social Media in Orthopaedic Surgery

et al. 2022

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Background: There is a paucity of information regarding the use of social media by both orthopaedic residents and applicants. Therefore, this investigation aimed to (1) characterize the use of social media by current orthopaedic surgery residents and applicants to an orthopaedic surgery residency and (2) evaluate the influence of social media on applicants to an orthopaedic surgery residency. Methods: An anonymous, nationwide survey was conducted among current orthopaedic surgery residents and fourthyear medical students applying to the authors' orthopaedic surgery. Survey data included demographics, social media usage preferences, social media engagement, and the influence of social media on applicants' perception of and decision to apply to residency programs. Results: Three hundred twelve surveys were completed, which included 170 resident surveys and 142 applicant surveys. Two hundred thirty-seven of the respondents (76%) use social media daily. Two hundred fourteen respondents (72%) have listened to orthopaedic surgery podcasts. Regarding educational social media posts, 81% of the residents and 57% of the applicants preferred case presentations with corresponding imaging; for noneducational posts, 89% of the applicants preferred content involving resident life outside the hospital. When asked how much an orthopaedic residency program's social media presence influenced application decision (on a scale of 0-10, 0 being no influence and 10 being the most influence), the mean response was 3.47 among all respondents. Conclusions: Most survey respondents use social media daily, have listened to orthopaedic podcasts, find case presentations with corresponding imaging the most useful format for educational posts, and prefer to see residency programs post about resident life outside of the hospital. A residency program's social media presence did not significantly influence applicants' decision to apply to a specific program; however, there was a trend toward increasing influence with more recent applicants. Future research should further investigate social media's impact on the residency application process and the influence of social media on orthopaedic applicants and residents.Disclosure: The Disclosure of Potential Conflicts of Interest forms are provided with the online version of the article (http://links.lww.com/JBJSOA/A379).

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Utility of Social Media for Recruitment by Orthopaedic Surgery Residency Programs

Cited by 21 publications

References 17 publications

Instagram Use Among Orthopaedic Surgery Residency Programs

Instagram Use Among Orthopaedic Surgery Residency Programs

The Evolving Role of Social Media in Pediatric Orthopaedics

The Characterization of Social Media in Orthopaedic Surgery

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