Utility of advertising for creativity education: an experimental study targeting school children

Han, Kyoo Hoon; Kim, Jieun

doi:10.1080/02650487.2016.1139484

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Audience Responses To Creative Advertisements1

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2019

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“…humor or product benefits) (Hartnett et al 2016). This lack of consistency may be due to the way in which advertising creativity was measured, as well as a range of factors that influence the relative effectiveness of ad components, such as user and product factors (in this context see also the relationship between advertising creativity and children (Angell and Angell, 2013;Han and Kim, 2017)).…”

Section: Audience Responses To Creative Advertisementsmentioning

confidence: 99%

Future Directions for Advertising Creativity Research

West

Koslow

Kilgour

2019

Journal of Advertising

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Section: Audience Responses To Creative Advertisementsmentioning

confidence: 99%

Future Directions for Advertising Creativity Research

West

Koslow

Kilgour

2019

Journal of Advertising

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The Use of Advertisements as Learning Materials to Enhance Critical Thinking Ability of Elementary Students

Han

Kim

2019

J Cogn Educ Psych

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This study devised an approach utilizing advertisements for cognitive education, particularly training to foster critical thinking ability of elementary students and conducted a field experiment to verify its educational effect. Fourteen sessions of the critical thinking education were performed over one semester geared toward elementary students in the fifth and sixth grades. Results indicated that students who received critical thinking education using advertisements made statistically significant improvements in both critical thinking skills and critical thinking dispositions, compared to students who did not receive this education. These results demonstrate that education using advertisements as learning materials can help elementary students to improve their critical thinking ability. We discussed several implications of our results for educational practice as well as directions for follow-up studies.

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Utility of advertising for creativity education: an experimental study targeting school children

Cited by 2 publications

References 10 publications

Future Directions for Advertising Creativity Research

Future Directions for Advertising Creativity Research

The Use of Advertisements as Learning Materials to Enhance Critical Thinking Ability of Elementary Students

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