“…This information can be on labels and packaging, for example. The previous reflections extend possibilities for the work of the designer, who can intervene in the clarifications between scientific and popular knowledge, as well as awaken the interest of the communities to act according to the demands of a consumer market eager to get in touch with differentiated products with sustainable qualities, as can be seen in the growing study on the feasibility of using natural dyes on fabrics in the fashion textile industry (RODRIGUES, 2013). In the case of São João de Côrtes, investments in the obtainment of knowledge can turn the attention of the community to a possible alternative form of income, returning to a traditional activity, directing the concentration in the purpose of addressing the issues of revaluation of knowledge about the production of natural dyes by the villagers, directing the look at identities, as well as to verify the solidity of these products, the quantities of materials for dyeing and the construction of a color chart.…”