Using visual stimuli to promote healthy snack choices among children

Ostolaza, Juan Miguel Benito; Echávarri, Rebeca; García-Prado, Ariadna; Osés‐Eraso, Nuria

doi:10.1016/j.socscimed.2020.113587

Cited by 7 publications

(4 citation statements)

References 58 publications

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“…The three key elements of behavior change psychology are self-regulation, motivation, and habits [15]. A research result shows that visual media with a positive stimulus can affect snacks in some children [16]. The press would provide a stimulus effect if the context or message conveyed matches the desired behavior change.…”

Section: Discussionmentioning

confidence: 99%

The Effectiveness of Pamphlet toward Consumption Behavior Changing of Iodized Salt among Housewives: A Quasi-experimental Study

Rahmat

Dwikanthi

Pertiwi

et al. 2022

Open Access Maced J Med Sci

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BACKGROUND: Prenatal and postnatal growth is affected by iodized salt. Poor management of iodized salt when cooking food or vegetables can reduce iodine levels in salt. AIM: This study aimed to determine the effectiveness of pamphlets to increase behavior toward consumption of iodized salt among housewives. METHODS: Study design quasi-experiment with the control group. The intervention group attached to media pamphlet on a kitchen wall or cooking area (The brochure contains how to process iodized salt properly), while the control group was given a leaflet (The leaflet contains how to manage iodized salt properly). The total number of samples was 76 (each group had 38 samples). Before implementing the attached pamphlet media in the kitchen wall, each group measured iodized salt management behavior (pre-test). After four months of intervention, the iodized salt management behavior was measured again. After collecting the data, it was analyzed using logistic regression. RESULTS: The results of the study showed that there was a difference in the proportion in the group that intervened with pamphlets compared to leaflets in the management of iodized salt, it’s illustrated from the exponent value (β) or Odds Ratio (OR) 3.37 CI: (0.63-17.92) after being controlled by other variables. CONCLUSION: The attached pamphlets in the kitchen area effectively increase consuming iodized salt among housewives, so the media should be placed where the behavior will appear to change the desired behavior.

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Section: Discussionmentioning

confidence: 99%

The Effectiveness of Pamphlet toward Consumption Behavior Changing of Iodized Salt among Housewives: A Quasi-experimental Study

Rahmat

Dwikanthi

Pertiwi

et al. 2022

Open Access Maced J Med Sci

View full text Add to dashboard Cite

show abstract

“…Berwarna, dengan tulisan yang cukup jelas tetapi jika warna tulisan bisa dijadikan lebih kontras dan tajam (bukan warna dasar) tentu dapat lebih mencuri perhatian dan tidak flat. Stimulus visual yang positif dapat juga membantu mengubah gaya hidup yang lebih sehat (Echavarri, Pradoa , Erasoa, & Ostolaza, 2021) Khusus pada produk Pony Plop sudah sesuai karena warna pada kemasan dan desainnya jauh lebih terang dan kontras sehingga jika dijejerkan pada sebuah etalase cukup eye catchy. Pada beberapa produk, gambar produk asli yang disertakan dimuka kemasan juga bisa lebih dimainkan warnanya, sehingga bisa lebih menggugah selera.…”

Section: Marketing MIXunclassified

Strategi Pemasaran Pony Plop PT. XYZ pada Periode 2022-2024 di Jabodetabek

Citra

Nadila

Kurnia

et al. 2023

j.emerging.bus.man.entre.stud

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Nowadays, Many Indonesians are more aware of living a healthy lifestyle. Thus, such conditions opened many opportunities in the food industry, starting with the emergence of healthy catering companies, healthy snacks, and now healthy snacks made especially for toddlers. Providing snacks for toddlers is very important in their development days as their hunger booster and nutritional support supplement. PT. XYZ was founded in 2018 to sell healthy toddler snacks made from fresh ingredients from nearby farmers. Many of their products have become parent’s and toddler’s favorites, yet their Pony Plop product, launched in 2020, has decreased sales despite many awards won. Pony Plop is similar to the meringue (a dessert made from whipped egg white), which is quite unfamiliar to many Indonesians, although it has considerable nutritional value. Their marketing strategy for Pony Plop has not yet gained sufficient awareness, resulting in poor sales. By conducting an internal analysis, SWOT, and portfolio analysis, suitable marketing strategies were chosen for PT. XYZ. Those strategies are: Improve customer loyalty and retention, Build marketing advantage, and Improve differentiation advantage. Implementing these strategies increased awareness and sales of PT.XYZ is to be expected.

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“…It should be noted that the effects of obesity and being overweight are serious. In addition to causing various physical disabilities such as difficulty walking and dressing, and psychological problems such as low self-esteem and anxiety, being overweight significantly increases the risk of contracting several noncommunicable diseases, including cardiovascular disease, cancer, and diabetes [Benito-Ostolaza et al, 2021]. While these risk factors increase due to excessive consumption of sugary, caffeinated, and carbohydrate-dense foods, healthy snack foods play an essential role in reducing their effects [Almond, Currie, Duque, 2018].…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Healthy snacks and snack lovers: The road to market success for healthy food brands

Senturk,

Cakir

2023

RMJ

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Goal: healthy snacks have received increased attention in the food science and technology literature. Nevertheless, studies exploring how factors in the micro and macro market environment can create opportunities and threats for companies in the healthy snacks market are still lacking. The goal of this research is to provide a road map to help companies’ strategic directions by examining the micro and macro market environment variables of the healthy snack market. Methodology: we conducted interviews with stakeholders of the healthy snack sector who are knowledgeable and skilled in monitoring and assessing both micro and macro environmental factors. The managers of the firms that are the suppliers, producers, sellers, and distributors of the industry, as well as customers who are aware of healthy food consumption, were interviewed in-depth and semi-structured interviews. Then, content analysis was employed, which uses a set of procedures to make valid inferences from the text. Findings: a correct and accurate strategic orientation starts with a successful analysis process. In this context, the main problems/developments are identified through sectoral structure and sectoral trend analyses, and the opportunities and threats that these will present to companies are revealed. Finally, marketing actions have been proposed to seize these opportunities and overcome the threats. At this point, three important strategic marketing objectives that will guide the strategic orientation of the companies stand out. Originality and contribution of the authors: the paper is the first jointly to examine two sides of the healthy snack market (firm and customer perspective). The study’s findings, which were based on in-depth interviews with managers of healthy snacks companies and customers who have high health awareness, provide a road map for firms engaged in strategic marketing.

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Using visual stimuli to promote healthy snack choices among children

Cited by 7 publications

References 58 publications

The Effectiveness of Pamphlet toward Consumption Behavior Changing of Iodized Salt among Housewives: A Quasi-experimental Study

The Effectiveness of Pamphlet toward Consumption Behavior Changing of Iodized Salt among Housewives: A Quasi-experimental Study

Strategi Pemasaran Pony Plop PT. XYZ pada Periode 2022-2024 di Jabodetabek

Healthy snacks and snack lovers: The road to market success for healthy food brands

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