Using Unified Theory of Acceptance and Use of Technology to Evaluate the Impact of a Mobile Payment App on the Shopping Intention and Usage Behavior of Middle-Aged Customers

Abstract

This research adopted the unified theory of acceptance and use of technology (UTAUT) to emphasize the use of the PX Pay mobile payment app for PX Mart, the most popular supermarket in Taiwan, and examine the degree of involvement as a moderator. The influence of factors related to PX Mart’s target customer groups on their shopping intentions and usage behaviors were discussed, with subsequent benefits and optimization directions. This study indicated the following results. First, performance expectations, ease-of-use expectations, and social impact enhance consumers’ behavioral intention and behavioral intention significantly influence usage behavior. Second, gender has no significant moderating effect on the proposed model. Third, age has a moderating effect from performance expectations and ease-of-use expectations, social influence on behavioral intention. Fourth, use is more significantly affected by perceived stakeholders for customers over age 50 than for those age 30–39. Fifth, the degree of involvement significantly affects the relationship between behavioral intention and usage behavior in terms of social influence and facilitating conditions effects. Finally, we provided academic and practical implications and make contributions to both the online payment industry and academia.

Consumer Intention to Utilize an E-Commerce Platform for Imperfect Vegetables Based on Health-Consciousness

“…Their intention to adopt technology increases when it can improve their lifestyles by providing convenience and efficiency [ 26 , 30 , 76 , 77 ]. The results also suggest that consumer’ decision-making is influenced by the people around them and social influences [ 20 , 29 , 30 , 33 ]. Additionally, the facilitating conditions significantly impacts the BI of consumers.…”

“…One UTAUT model and social network analysis study found that the recommendations of friends or influencers on the social network significantly impact consumer’ willingness to pay [ 20 ]. Thus, SI is important in influencing BI and decisions regarding technology acceptance [ 33 ]. A previous study believed that SI affects individual behavior, especially when society is important to the person [ 11 ].…”

Theory of Planned Behaviour: Influence of the Constructs on Behavioural Intention in Digital Banking

“…All in all, the studies on technology adoption done produce mixed results as some find that it is not significant (Aboobucker, 2021) and some (Wong, 2021;and Khater, 2020) find age has influence on certain variables, i.e., social influence, behavioural intention, speed, and security. Liu et al (2022) however finds that generational cohorts have an impact on technology in mobile payment. Hence this study must examine whether digital banking leads to financial inclusion and the stakeholders must take cognisance that the digital banking should not lead to generational digital divide.…”

Financial Management System (QRIS) based on UTAUT Model Approach in Jabodetabek

“…The validity test was performed to ensure that the questionnaire used in the study was understood by all respondents, and the reliability test was carried out to ensure that the questionnaire used in the study guarantees a fairly consistent response from the respondents. This is done so that the research hypothesis testing can achieve its objectives, so that the data used to test the hypothesis must be tested for validity and reliability [13]. Validity and reliability tests are based on LISREL estimates, namely H. loading factor with a significance level and R2 value which is an indicator of the magnitude of the observed variable contribution to the latent variable [14].…”