Using Typography to Expand the Design Space of Data Visualization

Brath, Richard; Banissi, Ebad

doi:10.1016/j.sheji.2016.05.003

Cited by 14 publications

(4 citation statements)

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“…"Typographers structure type design into a type of hierarchy ranging from the scope of glyph design to words, sentences, paragraphs, and documents, to systems applied across many documents-for examples, a design system used across a series of books, or guidelines for corporate branding and visual identity. This hierarchy is somewhat similar to the differentiation between representations of marks as point, line, and area as discussed in data visualization" [18].…”

Section: Discussionmentioning

confidence: 54%

The significance of typography in data visualization

Türkkan

2021

GJCS

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With the development of technology and the dominance of the digital world, typography has become a critical issue. Information design systems are considered as one of the significant areas of graphic design and big data provides essential information on data visualization. This research aims to analyse the effects of typographic elements on visualizing data in terms of visual communication, by discussing the value that typography gives to design space. The research discusses randomly selected 10 infographic design samples published in the last six months on google. From the results, 5 designs with typographic concern were more favourable and visually more striking and preferable than the other 5 designs in terms of design disciplines. As in all areas of graphic design, it is argued that the power of typography is an indisputable concept in data visualization, which is seen as a sub-branch of information design. Keywords: data visualization; design; typography, significance, technology

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Section: Discussionmentioning

confidence: 54%

The significance of typography in data visualization

Türkkan

2021

GJCS

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“…No papers have been found in visual analytics that involve letter shape adjustment in order to convey quantitative emotion. Brath et al [4] surveys existing text visualizations, noting only one case of quantitative glyphs, used for indicating prosody. The use for intuitive communication of emotion here can be seen as a novel expansion.…”

Section: E-scriptmentioning

confidence: 99%

E-ffective: A Visual Analytic System for Exploring the Emotion and Effectiveness of Inspirational Speeches

Maher

Huang²,

Song

et al. 2022

IEEE Trans. Visual. Comput. Graphics

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What makes speeches effective has long been a subject for debate, and until today there is broad controversy among public speaking experts about what factors make a speech effective as well as the roles of these factors in speeches. Moreover, there is a lack of quantitative analysis methods to help understand effective speaking strategies. In this paper, we propose E-ffective, a visual analytic system allowing speaking experts and novices to analyze both the role of speech factors and their contribution in effective speeches. From interviews with domain experts and investigating existing literature, we identified important factors to consider in inspirational speeches. We obtained the generated factors from multi-modal data that were then related to effectiveness data. Our system supports rapid understanding of critical factors in inspirational speeches, including the influence of emotions by means of novel visualization methods and interaction. Two novel visualizations include E-spiral (that shows the emotional shifts in speeches in a visually compact way) and E-script (that connects speech content with key speech delivery information). In our evaluation we studied the influence of our system on experts' domain knowledge about speech factors. We further studied the usability of the system by speaking novices and experts on assisting analysis of inspirational speech effectiveness.

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“…The shape of letters and the general typographic design of a text affect the legibility of the text (Beier at al., 2017), the transparency of the presentation of information (Brath and Banissi, 2016) and, consequently, the fluency of reading (Gasser et al, 2005;Beier and Larson, 2013;Cacali, 2016;Bessemans, 2016a,b). The present study examined the effect of letter shape on readers' feelings of pleasantness during reading, pupil size and eye movements during reading, and text comprehension and memorisation.…”

Section: Introductionmentioning

confidence: 99%

Influence of letter shape on readers’ emotional experience, reading fluency, and text comprehension and memorisation

Medved

Podlešek²,

Možina³

2023

Front. Psychol.

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IntroductionThe amount of educational material delivered to pupils and students through digital screens is increasing. This method of delivering educational materials has become even more prevalent during the COVID-19 pandemic. To be as effective as possible, educational material must be properly designed not only in terms of content, but also in terms of form, e.g., the typeface. The present study investigated the effect of letter shape on readers’ feelings of pleasantness during reading, reading fluency, and text comprehension and memorisation.MethodsTo find out whether age influences the effects of typeface shape on reading measures, we divided the participants into a group of less experienced readers (children) and more experienced readers (adults). Both groups read texts in eight different typefaces: four of them were round or in rounded shape, and four were angular or in pointed shape. With an eye-tracker, the reading speed and the number of regressive saccades were recorded as measures of reading fluency and changes in pupil size as an indicator of emotional response. After reading each text, the participants rated the pleasantness of the typeface, and their comprehension and memorisation of texts were checked by asking two questions about the text content.ResultsWe found that compared to angular letters or letters in pointed shape, round letters or letters in round shape created more pleasant feelings for readers and lead to a faster reading speed. Children, as expected, read more slowly due to less reading experiences, but, interestingly, had a similar number of regressive saccades and did not comprehend or remember the text worse than university students.DiscussionWe concluded that softer typefaces of rounder shapes should be used in educational materials, as they make the reading process easier and thus support the learning process better for both younger and adult readers. The results of our study also showed that a comparison of findings of different studies may depend on the differences among the used letter shapes.

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Using Typography to Expand the Design Space of Data Visualization

Cited by 14 publications

References 0 publications

The significance of typography in data visualization

The significance of typography in data visualization

E-ffective: A Visual Analytic System for Exploring the Emotion and Effectiveness of Inspirational Speeches

Influence of letter shape on readers’ emotional experience, reading fluency, and text comprehension and memorisation

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