Using Twitter to promote #orthodontic research and clinical innovations: Practice and challenges

Hassan, Mohamed; Kapila, Sunil

doi:10.1016/j.ajodo.2021.11.009

Cited by 9 publications

(3 citation statements)

References 33 publications

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“…The use of Instagram or some other online social network is very higth in their daily lives, (Hassan & Kapila, 2022) and that high proportions of young people appear to be addicted to their smartphones , (Cha & Seo, 2018;Matar Boumosleh & Jaalouk, 2017) but it is unclear whether such use may affect esthetic perception or how it might correlate with psychological status, even though some evidence has identified internet addiction as being associated with self-harm or suicidal behavior . (Marchant et al, 2017) The perception of smile attractiveness after performing teeth care was higher than before, with periodontists and restorative dentistry being more critical than general practitioners, undergraduate students, and laypeople in evaluating the smiles.…”

Section: Discussionmentioning

confidence: 99%

Impact of Instagram in the influence on esthetic perception in silhouettes through eye tracking and questionnaire

Miyoshi

Tanaka²,

Gasparello³

et al. 2022

RSD

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This study evaluated the influence of the use of Instagram in the esthetic of silhouettes of individuals who underwent orthognathic surgery and rhinoplasty of four different models separated as preoperative, after orthognathic surgery, and after orthognathic rhinoplasty were standardized and edited using Photoshop. OGAMA software and EyeTribe hardware were used for eye tracking. The Qualtrics platform was used to apply the Brief Symptoms Inventory (BSI) questionnaires to assess psychological statuses and use of social media and to evaluate the attractiveness of each image through the visual analog scale (VAS). ANOVA, Kruskal–Wallis, and Pearson's correlation tests were used. Statistically significant differences for time to the first fixation in the lower third, and middle third for attractiveness were observed (p < 0.05). The VAS results were more attractive after orthognathic surgery and rhinoplasty. Pearson's correlation was performed between time spent on Instagram and VAS (p < 0.0001, r = -0.212); individuals who reported spending more time on Instagram gave lower attractiveness scores. In addition, VAS showed significance in relation to BSI global indices (general severity index [p = 0.044, r = -0.078], positive symptom total [p = 0.024, r = -0.08] and positive symptom distress index [p = 0.025, r = -0.08]), suggesting that individuals who scored better tended to assign higher scores to attractiveness. Individuals who reported spending more time on Instagram tended to rate the silhouettes’ attractiveness with lower scores, and individuals who spent more time on Instagram displayed a higher average level of distress.

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Section: Discussionmentioning

confidence: 99%

Impact of Instagram in the influence on esthetic perception in silhouettes through eye tracking and questionnaire

Miyoshi

Tanaka²,

Gasparello³

et al. 2022

RSD

View full text Add to dashboard Cite

show abstract

“…[19][20][21][22][23] We previously explored the benefits of using Twitter in disseminating orthodontic clinical and research information. 24 Besides, other studies described the content of Twitter posts related to the treatment with clear aligners, including patients' perspectives. 25,26 However, to our knowledge, no previous study has comprehensively analysed clear aligners content on Instagram, including the engagement rate with the posts, as a metric to measure followers' interaction with posted content.…”

Section: Introductionmentioning

confidence: 99%

“…The content of orthodontic‐related posts has been investigated on different social media platforms 19–23 . We previously explored the benefits of using Twitter in disseminating orthodontic clinical and research information 24 . Besides, other studies described the content of Twitter posts related to the treatment with clear aligners, including patients' perspectives 25,26 .…”

Section: Introductionmentioning

confidence: 99%

#clearaligners and social media: An in‐depth analysis of clear aligners' content on Instagram

Abdelemam,

Abdelrahman,

Hassan

2023

Orthod Craniofacial Res

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Background and ObjectivesClear aligners‐related posts are popularized on social media platforms to educate patients and peers and to market aligners in dental practices. This study aimed to characterize the account credentials and content of the top‐performing posts to understand the spread of clear aligners‐related information on Instagram.Materials and MethodsThis cross‐sectional web‐based study analysed 13 Instagram clear aligners‐related hashtags. Content analysis was performed for the “Top 10 posts” listed under the “Top” section for each hashtag within Instagram, as sorted by Instagram's algorithm. Data were analysed for the poster's background, credentials, role, post format, content, and engagement level ratio. Duplicate posts and those not relevant to clear aligners were excluded. Quantitative and qualitative analyses of the collected data were conducted.ResultsA total of 29 192 596 posts mentioned the selected hashtags, of which 130 posts were screened in this study. Most posts were authored by dentists (n = 84), 79.8% of them were orthodontic specialists. Self‐promotional posts comprised 90.2%, while educational posts accounted for only 8.9%. Interestingly, the number of likes and comments received on posts by patients (n = 19, median = 112, IQR = 340) was significantly higher than those posted by dentists (n = 84, median = 93, IQR = 81.75) (P = .004).ConclusionMore than 29 million posts about clear aligners were identified on Instagram. Orthodontists are the leading authors of aligners hashtags. However, the majority of the posts are self‐promotional and have nonfactual information. Social media awareness among orthodontic specialists may help provide more evidence‐based content about clear aligners and can act as an interactive networking and health communication platform.

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The relation between social media mentions and academic citations in orthodontic journals: A preliminary study

Hassan

Tantawi

Hassan

2023

Journal of the World Federation of Orthodontists

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Using Twitter to promote #orthodontic research and clinical innovations: Practice and challenges

Cited by 9 publications

References 33 publications

Impact of Instagram in the influence on esthetic perception in silhouettes through eye tracking and questionnaire

Impact of Instagram in the influence on esthetic perception in silhouettes through eye tracking and questionnaire

#clearaligners and social media: An in‐depth analysis of clear aligners' content on Instagram

The relation between social media mentions and academic citations in orthodontic journals: A preliminary study

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