Using Theory to Select Messages in Antidrug Media
Campaigns: Reasoned Action and Media Priming

Cappella, Joseph N.; Fishbein, Martin; Hornik, Robert; Ahern, R. Kirkland; Sayeed, Sarah

doi:10.4135/9781452233260.n12

Cited by 52 publications

(41 citation statements)

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“…Thus a campaign may provide repeated messages about the effects of smoking on athletic stamina. The first hearing may be enough to convince someone that there are deleterious effects, but multiple hearings may prime that belief so it is more likely to affect a decision about whether to continue smoking (Cappella, Fishbein, Hornik, Ahern, & Sayeed, 2001).…”

Section: How Does Exposure Work?mentioning

confidence: 99%

Exposure: Theory and Evidence about All the Ways it Matters

Hornik

2002

Social Marketing Quarterly

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Much work on the public health communication component of social marketing focuses on message development. But there is good evidence that failure and success in public health communication is better predicted by variation in exposure to messages achieved than it is by variation in quality of messages. The inconsistent results about effects from some major projects (Stanford Heart Disease, Minnesota Heart Health, Pawtucket Heart Health, COMMIT) may reflect their lack of success in obtaining heavy exposure to their messages. Those results contrast with the successful results of a variety of other programs, particularly kitchen sink programs, which have been able to obtain higher levels of exposure and have some evidence of important effects.

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Section: How Does Exposure Work?mentioning

confidence: 99%

Exposure: Theory and Evidence about All the Ways it Matters

Hornik

2002

Social Marketing Quarterly

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“…The prioritization of beliefs may not be necessary if there are enough resources to craft messages for all the beliefs. It is also important to note that even if prioritizing is necessary, individuals may still change their position on beliefs that are not targeted simply because outcome expectancies are associated with one another, and activating one belief may produce change in another through the mechanisms of priming and spreading activation (Cappella et al, 2001). Using the third criteria of plausibility, we can further narrow down the list.…”

Section: Using Outcome Expectancies To Choose Campaign Messagesmentioning

confidence: 98%

Adolescent marijuana use intentions: using theory to plan an intervention

Sayeed

Fishbein

Hornik

et al. 2005

Drugs: Education, Prevention and Policy

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This paper uses an integrated model of behavior change to predict intentions to use marijuana occasionally and regularly in a US-based national sample of male and female 12 to 18 year olds (n ¼ 600). The model combines key constructs from the theory of reasoned action and social cognitive theory. The survey was conducted on laptop computers, and half of the sample was female. The analysis serves as a basis for discussion about using theory in various stages of planning a campaign to decrease marijuana use among adolescents. The theory, model fit, and tests of the mediation and sufficiency assumptions can be used to demarcate planners' choices about behavioral goals and intervention messages.

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“…Par exemple, craindre de perdre le respect des amis, vouloir adhérer à un groupe, se sentir fatigué, se sentir cool, inquiéter ses parents et avoir des difficultés scolaires sont diffé-rentes croyances positives et négatives qui peuvent être liées à l'attitude des jeunes par rapport à l'utilisation régulière de cannabis (Cappella et al, 2001). …”

Section: Recension Des éCritsunclassified

Développement d’une plateforme Web pour réduire l’usage de cannabis chez les jeunes qui fréquentent les centres d’éducation des adultes

Gagnon

Côté

Tessier

et al. 2014

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Le cannabis est la drogue illicite la plus souvent consommée chez les jeunes adultes. Son usage est associé à l’échec et à l’abandon scolaire.L’utilisation de plateformes Web est de plus en plus populaire pour intervenir auprès de ces jeunes. Cet article a pour objectifs de présenter la méthodologie utilisée et les résultats de chaque étape de développement d’une plateforme Web qui vise à réduire l’usage de cannabis chez les jeunes adultes qui retournent à l’école.L’intervention mapping a servi de guide pour le développement de cette plateforme. Les déterminants du problème sont d’abord documentés. Ces informations sont ensuite utilisées pour le développement d’une matrice d’objectifs et pour le choix des méthodes d’intervention. L’implication des populations cibles et des partenaires ainsi que le devis d’évaluation sont finalement décrits.Sept séquences de cinq expositions brèves à des messages éducatifs sur l’ordinateur ont été développées pour permettre aux jeunes de reconnaître leur vulnérabilité par rapport à certaines situations à risque de consommer et pour les aider à prendre la décision de réduire ou d’arrêter leur consommation. Différentes méthodes d’apprentissage sont utilisées pour présenter les messages éducatifs aux jeunes, notamment le tailoring et l’apprentissage par modèle.L’intervention mapping a été utile pour lier le savoir des populations visées aux connaissances théoriques et empiriques. Un projet pilote est actuellement évalué pour vérifier l’impact de cette intervention sur l’usage de cannabis chez les jeunes adultes.Cannabis is the most commonly used illicit drug among young adults. Its use is associated with academic failure and school dropout.Web platforms are an increasingly popular way to intervene with young people. The goal of this article is to present the methodology and results of each step in the development of a Web platform to reduce cannabis use among young adults returning to school.Intervention mapping was used as a guide in developing this intervention. The determinants of the problem were documented first. This information was used to develop a matrix of objectives and to choose intervention methods. Lastly, priority population and partner involvement are described, along with the evaluation design.Seven sequences of five brief onscreen presentations were developed to help young people recognize risk situations for cannabis use and make the decision to deal with these situations and reduce or abstain from use. Several methods were used to create intervention content including tailored, feedback and modeling.Intervention mapping allowed us to connect community knowledge to theory and empirical findings. A randomized trial is currently underway to verify the effectiveness of this intervention on cannabis use among young adults.El cannabis es la droga ilegal que los jóvenes adultos ...

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Using Theory to Select Messages in Antidrug Media Campaigns: Reasoned Action and Media Priming

Cited by 52 publications

References 0 publications

Exposure: Theory and Evidence about All the Ways it Matters

Exposure: Theory and Evidence about All the Ways it Matters

Adolescent marijuana use intentions: using theory to plan an intervention

Développement d’une plateforme Web pour réduire l’usage de cannabis chez les jeunes qui fréquentent les centres d’éducation des adultes

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