“…It also enables us to assess the impact of tourism regionally, as well as manage demand and supply in order to maximise benefits for all stakeholders. 2 Although there is plenty of literature on destination planning and development of facilities (Inskeep, 1991 andPearce, 1989;Gunn, 1994;Davidson and Maitland, 1997), there are few textbooks examining destination marketing (Heath and Wall, 1992;Goodall and Ashworth, 1988) and even fewer illustrate destinations as an experience-provider for tourists and locals (Ryan, 1997 and1991a). This is also reflected in the academic literature published in journals and other scientific publications.…”