Using the Case Study Method in Undergraduate Entrepreneurship Education
Mazanai Musara
Abstract:Various methods are used in entrepreneurship education. However, the effectiveness of these methods in inculcating the much-needed improvement in entrepreneurial knowledge, skills, intentions, and ultimately entrepreneurial activity is underexplored in literature. Following the action research approach in an undergraduate entrepreneurship class of 165 students, the study investigated the students’ perceptions of the case method’s effectiveness in improving their entrepreneurial knowledge, skills, intentions, a… Show more
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