Using Structural Equation Modeling to Evaluate Tourists’ Revisit Intention toward Ecotourism Sites

Abstract

This study aims to clarify the relationship between three behaviours toward ecotourism sites include “ecotourism attitude,” “ecotourism experience,” and “revisit intention.” The structural equation modeling was used to evaluate how the attitude of ecotourism and the visit experience impact the tourists’ revisit intention. The analysis indicated that three constructs logically are suitable for the research direction after the test of the validity of measurement models. The structural model revealed that both “ecotourism attitude” and “ecotourism experience” positively influence “revisit intention.” Especially, “experience” also plays as a mediator, which causes the indirect effect of ecotourism attitude on revisit intention. Keywords: Ecotourism attitude; Ecotourism experience; Revisit intention. eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5i15.2459.

The Effect of Healing Perception on the Visitors’ Place Attachment and Their Loyalty toward a Metropolitan Park—Under the Aspect of Environmental Design

“…Cronbach’s α value is used as the basis for the reliability judgment, and its value is between 0 and 1. The higher the Cronbach’s α of the overall scale, the more reliable it is [ 56 ].…”

“…The validity of the measurement model is evaluated to test whether the constructs and indicator variables can reflect the underlying constructs. Therefore, Confirmatory Factor Analysis (CFA) can be used to evaluate the fit and construct validity of the hypothetical model, including Chi-square/d.f., GFI, AGFI, CFI, NFI, RMR, and RMSEA [ 56 , 63 ].…”

“…Natural elements positively impact visitors in this relationship, in which man-made elements or layout planning can also affect satisfaction [ 36 , 56 ]. However, many scholars rate tourist loyalty with high confidence because it is a more accurate indicator of actual behavior than satisfaction [ 57 ].…”

“…Kim and Brown (2012) found a significant relationship between exposure to nature, revisiting, and recommendation [ 58 ]. If the characteristics of the place are sufficiently attractive to the visitors, they will encourage them to go [ 56 ]. Through the impression of the layout of the seating space, artwork, performers, street accessibility, and trees in urban public spaces, the willingness and attachment toward the place of visitors can be booted.…”