Using social network analysis to understand the creative and cultural industries
Jon Swords
Abstract:This chapter explores the ways in which social network analysis can be used to understand the creative industries. Networks are crucial to the effective functioning of the creative and cultural industries (CCIs) and decades of research have highlighted this importance for activities across the value chain. Social network analysis allows researchers to schematically trace connections between different agents in the CCIs to understand the composition of networks, relationships between individuals and groups of n… Show more
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