“…This, despites public concerns particularly pertaining to issues of privacy, social norms which relate to the way how people use the technology and misuse of information (Israni, et al, 2017). One of the main reasons why police authority continues to utilise social media is due to its unlimited potential to engage the public, particularly youth (Wright-Myrie et al, 2016). However, information overload requires content creators to craft social media messages that stand out from the crowd, and more crucially, to be able to influence behavioural engagement (Ashley & Tuten, 2014;Coursaris, Osch & Balogh, 2016;Tafesse & Wien, 2018).…”