2018
DOI: 10.1177/2055207618771757
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Using social media for health research: Methodological and ethical considerations for recruitment and intervention delivery

Abstract: As the popularity and diversity of social media platforms increases so does their utility for health research. Using social media for recruitment into clinical studies and/or delivering health behavior interventions may increase reach to a broader audience. However, evidence supporting the efficacy of these approaches is limited, and key questions remain with respect to optimal benchmarks, intervention development and methodology, participant engagement, informed consent, privacy, and data management. Little m… Show more

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Cited by 189 publications
(196 citation statements)
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References 67 publications
(72 reference statements)
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“…Facebook claims to have a diverse user base (Chang et al, 2010), but prior work suggests that different groups have different response rates where research is concerned, meaning that targeted marketing, even over social media, is likely to leave certain groups underrepresented (Whitaker et al, 2017). Current recommendations highlight the importance of letting the target population inform the platform choice (Arigo et al, 2018). It would be worthwhile to explore other social media platforms with a minority majority, for additional minority recruitment opportunities.…”
Section: Discussionmentioning
confidence: 99%
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“…Facebook claims to have a diverse user base (Chang et al, 2010), but prior work suggests that different groups have different response rates where research is concerned, meaning that targeted marketing, even over social media, is likely to leave certain groups underrepresented (Whitaker et al, 2017). Current recommendations highlight the importance of letting the target population inform the platform choice (Arigo et al, 2018). It would be worthwhile to explore other social media platforms with a minority majority, for additional minority recruitment opportunities.…”
Section: Discussionmentioning
confidence: 99%
“…It would be worthwhile to explore other social media platforms with a minority majority, for additional minority recruitment opportunities. Future research should assess the efficacy of targeted minority recruitment across varying social media platforms, with current recommendations point to the importance of letting the target population inform the platform choice (Arigo et al, 2018).…”
Section: Cyberchondria Participants In Aim 2 Demonstrated Comfort Inmentioning
confidence: 99%
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“…While framing this PSA plan, we considered at length the potential privacy and confidentiality issues, as well as estimation of risk and benefit. Because clinical trial recruitment via online campaigns is relatively new, ethical guidance for researchers is limited [19][20][21].…”
Section: Ethical Considerationsmentioning
confidence: 99%