Using Social Marketing Principles to Guide the Development of a Nutrition Education Initiative for Preschool-Aged Children

Impact of Socioeconomic and Social Contexts on Youth Perceptions of School Nutrition Policy Development in Lebanon

“…There is substantial evidence indicating how formative research based on social marketing approach can result in more culturally appropriate and effective nutrition interventions in different social Lebanese contexts [19,22,29,30]. Although data on population level physical activity and eating behavior in Lebanon are limited in terms of temporal trends, this study showed that youth are very active, especially in private schools despite the increasing in leisure-time sedentary activities [31].…”

“…Several studies suggest mixing theories and models within the social marketing approach in health promotion programs [22,[23][24][25]. In this study, an integrating comprehensive conceptual framework (Figure 1) is proposed with an aim of understanding the determinants of SNP in Lebanon.…”

Exploring the Use of Storybooks to Reach Mothers of Preschoolers With Nutrition and Physical Activity Messages

“…The storyline, messages, and activities were adapted from the Food Friends® classroom curricula and home connection materials, are based on Social Cognitive Theory constructs, and have previously been tested with the target audiences for comprehension and behavior change outcomes. 13–18,21 …”

A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

“…For example, research has shown that local communities have decreased the modal share of participant car trips by 8% to 15% and overall vehicle kilometres travelled by up to 5% and have significantly increased walking, cycling and transit use (based on data from Kassirer & Lagarde, 2010;Möser & Bamberg, 2008). The current literature mainly deals with social marketing in the context of driving (e.g., Tapp, Pressley, Baugh, & White, 2013;Toy, Tapp, Mausselwhite, & Davis, 2014;Vertič, 2008), drinking alcohol (e.g., Blažič, 2014;Culiberg, 2004;Jones, 2014), health (Breznikar, 2002;Mirjanič, 2004;Zorman & Mesec, 2010), energy (e.g., Anda & Temmen, 2014;Menegaki, 2012;Muratović, 2008;Sheau-Ting, Mohammed, & Weng-Wai, 2013), environment regulation (e.g., Kennedy, 2010), environmental tourism (e.g., Perez-Mujica, Duncan, & Bossmaier, 2014), healthy eating (e.g., Young et al, 2004), retailing (e.g., Holweg & Linbacher, 2011) and transport (e.g., Bomberg, 2011;Civitas, 2011;Kassirer & Lagarde, 2010;McGovern, 2007) which concern only private transport, and private and public sustainable transport (Chkanikova, 2009;McGovern, 2005); Richardson et al, 2007). Previous studies also include community based social marketing (e.g., Anda & Temmen, 2014;Kennedy, 2010).…”

“…For instance, McGovern (2005), Richardson, Harrison, and Parkhurst (2007) and Chkanikova (2009) take into account only private and public sustainable transportation, but Brennan and Binney (2008) expose only sustainability in connection with material wellbeing as an important issue for the social marketing. Previous studies use also social marketing in context of food (e.g., Young, Anderson, Beckstrom, Bellows, & Johnson, 2004). Nevertheless, some studies consider freight transport connecting with marketing and customer orientation (e.g., Jirsák & Kolář, 2012;Marr, 2006).…”